News

Conference and Events Attendant

Posted in Jobs on 29 May 2015

 

Description

 

An opportunity exists for a passionate, enthusiastic and confident person who is determined to exceed our customer’s expectations to bring their skills and experience to the Hotel and join the Conference and Events team in the capacity of Conference and Events Attendant.
 
Key duties of this role include, but are not limited to the following:
  • Set conference rooms promptly and accurately to the specifications described on the function sheets.
  • Handle all conference equipment with care to minimise possible breakages and personal injury.
  • Take responsibility for your designated rooms or sections.
  • Ensure all Food & Beverage requirements are delivered on time and as specified.
  •  Provide Food & Beverage service to the required service standards.
  • Responsible for ensuring that the coffee machines on the floor, along with the standard tea/coffee setup are always refreshed and ready for service.
  • Assist with any additional guest requests and requirements
  • Keeping the Conference & Events Operations Manager up to date on all critical issues that may have arisen on the day.
As a successful candidate you will have:
 
  • A friendly, customer focused attitude with the strive to provide Total Customer Satisfaction
  • Initiative to ensure that interactions with our customers are positive and efficient
  • Your Responsible Service of Alcohol (RSA) Certificate
  • Previous customer service or hospitality experience
  • Confidence in liaising with various internal and external clients
  • A high standard of grooming and presentation
  • The ability and flexibility to work various rostered shifts, including early mornings, late evenings and on weekends
 In return for your commitment, we will provide fully laundered uniforms, fantastic career and training opportunities and excellent working conditions with a supportive and fun team. In addition, we will provide you with hotel discounts worldwide.
 
Please apply here.

Campaigns and Events Officer

Posted in Jobs on 29 May 2015
   

CARE is a leading international humanitarian aid organisation fighting global poverty, with a special focus on working with women and girls to bring lasting change to their communities.

CARE Australia is looking to fill the new role of Campaigns and Events Officer in our Fundraising, Digital and Campaigns Department. This position plays a key role in planning and executing attractive brand and community engagement campaigns, as well as public events, to help grow CARE Australia’s profile and increase fundraising income.  

We’re seeking engaging candidates with experience in communications or marketing roles as well as experience in delivering memorable events. Your high level interpersonal and communication skills as well as your strong public speaking and representational skills will set you apart from others. A strong interest in, and desire to learn about, international development will be highly regarded. If this exciting new opportunity interests you, we would love to hear from you.

To view the Candidate Information Pack and complete the online Application Cover Sheet, please visit the CARE Australia website: www.care.org.au/careers

To apply, please email a brief statement addressing the Selection Criteria (found within the Candidate Information Pack) along with your current CV to: jobs@care.org.au

 

Events Intern

Posted in Jobs on 29 May 2015
Assist the Good Food Team in the lead up to The Age Good Food Month and The Night Noodle markets in Melbourne, November 2015.
 
The roles are Melbourne based and 2 - 5 days per week dependent on your availability. 
 
We will require you for a minimum of four weeks, to start immediately and are looking to fill these roles for the next three - six months.
 
 If you are driven, have a lovely phone manner, great customer service skills and want to be part of an exciting events team then  please apply.
 
In this application - Please include your CV with a one page cover letter outlining your top 5 skills, any knowledge or experience in the food industry (if any) previous experience including on site event experience (if any) how you would motivate yourself to hit sales and customer service targets. 

Conference and Events Coordinator

Posted in Jobs on 29 May 2015

 

Description
 
We are currently seeking a Conference and Events Coordinator to join our dynamic Sales team.  You will be responsible for securing events, management of the event and the appropriate after function follow up.
 
This position offers you the opportunity to work in an exceptional team environment that fosters training, development and career progression.
  • Primary responsibilities for this position include;
  • Conducting site inspections
  • Maintaining conference client database
  • Preparation and follow up of conference proposals
  • Liaison with other departments to ensure all preparations for the conference or event have been made
  • Hosting events
  • Administration and coordination of a function or event from start to finish
To be successful in the role you will have the following;
  • Excellent customer service skills, with the ability to easily build rapport with internal and external clients
  • A ‘quick thinker’ with excellent problem solving skills  A great team player, who proactively looks to assist where possible
  • Organised with a high attention to detail and the ability to coordinate a number of events simultaneously
  • Previous experience in sales environment, with good understanding of events/hospitality operations
  • Proficiency in the use of Microsoft Word, Excel, PowerPoint and Outlook
  • Unlimited work rights in Australia

Please apply here.

 

Event Coordinator

Posted in Jobs on 29 May 2015

About Tesla

 

Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. California-based Tesla designs and manufactures EVs, as well as EV powertrain components for partners such as Toyota and Daimler. Model S is the world’s first premium sedan to be engineered from the ground up as an electric vehicle. Model S was named Motor Trend’s prestigious 2013 Car of the Year, achieved the best safety score of any car ever tested by the NHTSA, and Consumer Reports is calling it the best car it has ever tested.

Tesla Motors is committed to hiring and developing top talent from across the world for any given discipline. Our world-class teams operate with a non-conventional automotive product development philosophy of high inter-disciplinary collaboration, flat organizational structure, and technical contribution at all levels. You will be expected to challenge and to be challenged, to create, and to innovate. These jobs are not for everyone, you must have a genuine passion for selling the best vehicles in the world. Without passion, you will find what we're trying to do too difficult.

 

The Role:

Tesla Motors is looking for an Event Coordinator to support various marketing responsibilities including lead generation, and retail marketing events to support regional sales goals.

This position is a national role, and can be based in either Melbourne or Sydney. The role reports to the Marketing and Communications Manager and will require frequent travel to stores and events across Australia. Our ideal candidate is a self-starter with strong interpersonal and communication skills and good local knowledge of the market in which you will be based.

 

Responsibilities

  • Work under the direction of the Marketing and Communications Manager to develop and execute targeted marketing plans with a coherent integration of marketing tactics, event, social media and PR activities to achieve store goals
  • Identify regional specific events, activities and display opportunities to generate quality leads for the local market
  • Manage the planning of regional activities including store openings, test drive and lead generation events. Manage these activities to maximize impact and ensure execution meets the global brand strategy
  • Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. shows and product launches)
  • Assist in the development of in-store programs and campaigns to engage existing leads and create new leads
  • Act as the liaison between the regional retail teams and the Australian marketing department
  • Ensure all events are meeting brand expectations regarding code of conduct, signage, uniforms and merchandise (where applicable)
  • Support executive and corporate events as needed
  • Manage outside agencies and vendors on an as needed basis
  • Evaluate and track the success of programs and campaigns
  • Effectively deliver results of marketing objectives within the designated and agreed budgets

 

Qualifications:

  • Experience in planning and executing flawless events, designed to deliver excellence
  • Bachelor’s degree or equivalent to 1-2 years’ relevant work experience
  • Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
  • Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
  • Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organisational issues independently
  • Proficient in MS Office
  • Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
  • Positive “can do” attitude, passionate and able to show commitment and to inspire others  
  • Large company discipline...small company entrepreneurial attitude 
  • Team player and builder – leads by example 
  • Interstate and International Travel Required

Please apply here.

The Evolution of E-mail Marketing

Posted in News on 22 May 2015

In a digital world that is so frequently changing, for businesses to stay successful in the marketplace, it’s necessary to implement not only the best practices, but the most up-to-date tactics. With e-mail marketing, there are several things to consider to ensure that you’re being as effective with your efforts as possible. 

Personalization

When e-mail campaigns were first introduced into a coherent online marketing strategy, how data was received and categorized was very basic when compared to the data you can get today. In the past, e-mail personalization was done manually, and would often be a process where someone had to spend hours upon hours finding out how customers signed up for something on the website and then finding a related e-mail to send as a follow up. Now, it is relatively simple and completely automatic to determine how users signed up for something on your website, the time spent on the website, and even something as intricate as the navigation flow taken by users. Through automated personalization and automation, this process has been completely streamlined. While this method may take some effort initially to set up e-mail triggers and workflows as well as build out lists, it leads to a far more personalized e-mail experience with higher open rates, click-through-rates, and a more tailored experience for each individual user than ever before.

Load Time

When e-mail marketing was first introduced, it was largely text-based, and as a result there were few issues with load time. As discussed above, most e-mails now have visuals involved. For an industry like IT, where you’re selling services that are highly correlated with the Internet, your e-mails should be a good reflection of your strengths and expertise—so you shouldn’t have slow load times when someone opens your e-mails. If you’re a company that uses large amounts of images in your e-mails, you want to make sure that it won’t impact the user experience and leave users waiting for 15 seconds before the e-mail loads. Putting images through programs like ‘Optimizely’ (https://www.optimizely.com/) that optimizes visuals to be the smallest size possible, while still retaining quality, enhances the load time as much as possible.

Scheduling

Understanding the need for appropriate timing of e-mails is essential to the success of your business’ overall e-mail efforts. Previously, sending e-mails once a day offering certain deals or exclusives was acceptable. Today, these best practices are vastly different. The threshold for an email to be considered spam is a lot higher than it used to be, and sending e-mails multiple times a week will likely result in your messages being treated as spam. Focusing on the schedule of your e-mails as well as the value and relevancy of the content you’re sending is crucial and will make all the difference with open rates and deliverability. Constantly inundating users with email will also hurt your overall brand credibility, and hurt existing email campaigns and any other campaigns you might use going forward.

Coding

When your e-mails are being accessed on different platforms, you need to think about how it will look on each of them to confirm that you’re reaching your audience effectively. In the past, there were less platforms, and it was relatively simple to do a quick check on major e-mail platforms like AOL, Yahoo, Gmail, to see if your e-mail looked as it should. With so many different platforms and devices in the marketplace today, this is no longer the case and you need to be optimizing your messages for nearly every platform and device imaginable. Using a tool like MailChimp to identify what devices the majority of your e-mail list uses, and then making sure that your newsletters work well on those platforms is a good way to “double check” that you’re reaching almost everyone in your demographic. E-mails that don’t render properly leave a lasting negative impression for users and bad emails that look amateurish on certain platforms will ruin brand credibility in the eyes of your audience.

Layout

When the e-mail space was relatively new, a lot of B2Bs used text-only e-mails when doing e-mail campaigns. The idea was to make it look like a standard, personalized e-mail as much as possible by using standard text and strong, captivating copy that would make users want to convert. While this is still a method used by many companies (particularly in the B2B and service verticals), for most companies selling a product you need to have imagery that shows the product or service your email is trying to sell. E-mails that are image-based should be treated similar to a Web page, with a main call-to-action button, and visuals that attract attention to a certain goal you’re trying to accomplish. If you have too many images and users have to scroll down to reach your main call-to-action, you’re going to lose their attention, and they will be less inclined to convert.

Source

How to Develop Click-Worthy SEO Boosting Content

Posted in Tips on 22 May 2015

Virtually anybody who has spent a decent amount of time learning about SEO and the related tactics knows that the game is constantly morphing. One thing that hasn’t changed, however, is that quality content is a must. In fact, unique and relevant material is more important now than ever before considering that content can no longer simply be stuffed with keywords and phrases and expected to excel.

These days, time needs to be spent to craft a genuinely click-worthy piece of content that is not only useful but compelling as well. The internet is bursting at the seams with quality content and information. If the copy that you develop is lack-luster or sub-par, it will simply float out into the ethers of the internet, rarely to be seen by human eyes. In other words, you’ll waste a lot of time and precious resources unless you learn to wow your readers.

In an effort to help write some of the most compelling and clickable content on the internet, here are 4 of today’s best practices and most important guidelines for generating stellar content:

The Audience Comes First

This may seem like a no-brainer, but there is still an absurd amount of keyword-riddled content posted online that caters more to the bots that crawl the articles than to the people that actually read the pieces. Not only will this style of writing deter many potential prospects from reading your material or shopping with your brand, but this will actually damage your SEO efforts. Google has the ability to identify these types of posts and will purposefully downgrade a site’s ranking for posting such material.

Now, this is not to say that keywords are no longer critical, as they most definitely still are. The trick here is to weave these words into the piece in a natural and flowing way.

Instead of catering to Google-bots, ensure that the content generated is unique, relevant, and most of all, useful to the audience it is aimed at. In this digital era, there is a bounty of various tools and applications available online that can assist writers in creating outright great content. Tools like the Hemingway Editor are great for keeping content focused and precise for your audience.

Craft Headlines for Click-ability

Headlines are one of the most important elements to focus on when creating a great piece of content. Before the viewer will even consider reading an article, the headline has to grab them and incite genuine curiosity. If your posts have ho-hum titles, the traffic will reflect the lackluster language. Likewise, never ever mislead your readers with a subject that doesn’t deliver. You won’t maintain repeat traffic with methods that don’t have integrity at their core.

Since the headline of the article will be the first impression of what is to come, it is crucial that these attention-grabbers be optimized to include keywords, incite interest, and make light of how this could improve the reader’s life. How to articles, infographics, and list articles are click mongers, as a rule.

Check out some of the most popular blogs in your niche to gain a better understanding of what kinds of content is posted and how exactly the headlines are crafted. Someone has cracked the code to reach your target audience; see what’s worked for them and get inspired.

Build Up Proper Links

Amassing proper backlinks for your site and content can be somewhat time consuming, although it is absolutely necessary to increase your SEO ranking and to help establish a reputable and respected online name. By linking to various blogs, social media platforms, and fellow writer’s pages, you’re increasing awareness of your own content and efforts as well as establishing more credibility and authority. This in turn will directly affect how your company ranks in the SERPs. Remember that the development of compelling content becomes even more important with link building because no one will want to send their visitors to mediocre material.

One word to the wise: Only link to sites that are both relevant to your industry and high quality. Links for the sake of links is one sure way to see your rankings drop. It’s a black hat tactic and it will get you in hot water eventually. Make every link count, and your results will reflect these efforts.

Images, Videos, and Gifs

Content with eye-catching images have come to rule the social stratosphere. Images, gifs, videos, or any other form of visual presentation are now an imperative factor to posting content. With the huge amount of digital clutter running amuck, content without an image, video, or something else to draw the eyes of potential readers often remains invisible. Select high-resolution, interesting, and relevant images for the content that will be posted to ensure you’re catching your audience’s attention and getting them to click on your content in droves.

The creation of quality content is likely something that will never change as a “golden rule” of SEO performance. As time goes on, the rules of creating this content only become more refined and structured. Without a doubt, this trend will only deepen, making it imperative for business owners to follow suit and write genuinely interesting content for audiences. With the basic guidelines laid out above, you will be well on your way to generating some of the most useful, compelling, and clickable content around.

Source

Marvel has an awesome API so you can build apps based on its comics and stories

Posted in News on 18 May 2015

Ever wanted to build an awesome app using characters or events from Marvel comics? Now you can, using the coolest API ever made.

The company has opened up its first official RESTful API for developers, allowing them to access an unprecedented amount of information from the Marvel universe, for free.

The API offers the ability to retrieve individual comics, an entire series, components of issues (for example, the cover), events from inside an issue, creator details and individual character data. For example, you can retrieve an entire story arc from the Marvel universe with a simple API call.

One Web developer, Raymond Camden detailed just how awesome the new API is, by building an app that lets you browse comic covers by picking a year or month.

Marvel has opened up new ways of exploring its extensive back catalog. This could be the best reason yet to learn to code if you don’t know how to already.

Source

The secret to building startup buzz online

Posted in Tips on 18 May 2015

There’s a lot being published these days about how to break into noisy digital environments and capture the interest of people whose attention spans are shorter than ever.

Yes, you can achieve this goal with things like paid Facebook ads and sponsored tweets. You can do it by pushing content on native advertising platforms like Outbrain and Taboola.

But I’m going to let you in on a little secret… There’s another approach that’s guaranteed to help your startup build buzz without the time and expense associated with digital marketing campaigns. If you really want to make a splash, what you need is an army of advocates.

Think about Apple’s fanboys. How many additional sales do you think Apple made – not because their products were the best, but because the social buzz surrounding them was so strong that people just had to be a part of it?

Every loyal brand advocate is a walking, talking advertisement for your company. And when you consider that 84 percent of respondents in Nielsen’s latest Trust in Advertising report cite word-of-mouth recommendations from friends and family members as the most trustworthy source of advertising, it’s clear that these power users have the potential to pay off big for your brand.

But the best news? Building an army of these advocates is easier than you think. Here’s how four entrepreneurs and startups are leveraging the power of social advocacy:

Noah Kagan

Noah Kagan is pretty much an internet business legend at this point, but if you aren’t familiar with his work, he was employee #30 at Facebook, and is consistently ranked one of the best growth hackers working today.

With credentials like that, you’d expect that Noah would have locked himself away in a tower by now – spending his days counting stacks of money – but instead, he’s currently the Chief Sumo at AppSumo, his tech tools startup that offers products at extremely low (and sometimes free) prices.

Giving away great products at a great price certainly goes a long way towards delighting customers and converting fans into brand advocates, but Noah doesn’t stop there. Consider the following anecdote from Danny Boice of Speek:

“At Speek, we use AppSumo religiously for great deals on the tools we use to run our business. One day, I got a box from Noah Kagan (the CEO of AppSumo) that contained some amazing cookies—completely out of the blue! It was a random, simple gesture that meant so much to me as a loyal customer. I thought it was absolutely brilliant of Noah to do this.”

Losing a customer here and there won’t break Noah, but it’s not just about the money for him. It’s about finding fun and exciting ways to connect with his clients – and that’s something you can do as well.

Tip: Send swag to loyal customers

The great thing about sending small gifts to customers is that it really is the thought that counts. You don’t need to send something big to make an impression – even a simple, handwritten card is enough to stand out, brighten people’s day and turn them into the kind of customers that’ll go on to recommend your products to everyone you meet.

Buffer

Few startups take sending gifts of swag more seriously than Buffer. The company employs a dedicated Community Champion – Nicole Miller – who spends 50-60 percent of her time “managing swag stock, packaging writing cards and gathering addresses.” Miller estimates that she spends 1-1.5 days a week where her entire focus is “Buffer love.”

So what does that translate to in real terms? Miller estimates that her office ships out 40 to 60 cards and packages a week, for a total of more than 1,200 hand-written cards, gifts and more.

Miller also provides a helpful breakdown of the costs associated with all of this mailing:

  • Notecards – $.92 per card/envelope (+$.49 domestic mailing)
  • T-shirts – $9.47 per shirt (+ $5.00 domestic mailing)
  • Hoodies – $23.07 per hoodie (+$8.00-$15.00 domestic mailing)
  • Moleskine notebooks – $6.80-$19.74 each (+$2.00-$8.00 domestic mailing)
  • Stickers – $.29-$.56 per sticker
  • Mugs – $9.11 each (+$15.00 domestic mailing)

A full read of Miller’s recent blog post on how Buffer delights its community is well-worth a read, but in the meantime, here’s one of the best takeaway tips for you:

Tip: Listen to your audience

Many of Buffer’s best ideas for sending swag come from checking in on its customers’ social profiles. In one particularly delightful case, the resulting care package wound up being sent not to the customer, but to her dog – with a package full of the dog’s favorite treats and some stickers to give to “her human.”

Neil Patel

Like Noah Kagan, Neil Patel is well-known in digital marketing circles as the founder of KISSMetrics, CrazyEgg and the popular QuickSprout blog.

With all these competing demands, you’d think that Neil would be too busy to connect with everybody who’s interested in engaging with his brand. But take a look at any of his recent blog posts, and you’ll find Neil himself there – responding to each and every comment he receives.

The time costs of doing so are substantial. As of August 20th, 2014, Neil estimated that, to date, he’d responded to 50,969 web comments (plus several thousand others across the web), spending an average of one minute reading and responding to each message.

Sure, Neil admits that there have been financial benefits resulting from this high level of engagement, but even more important is the way that these actions make his customers feel.

Tip: Find a way to help

That’s what it all comes down to for Neil – helping people. Adopt that same philosophy at your startup, and do whatever it takes to help your prospects and customers solve their most pressing problems. Even if you can’t end world hunger or make PC software run smoothly on a Mac, your willingness to help out will leave a lasting impression and go a long way towards converting neutral customers to true brand advocates.

When I Work

At When I Work – an employee scheduling app that helps small business owners create employee schedules in just minutes – we’ve made customer delight a top priority.

The following are just a few of the steps we’ve taken, as well as how they’ve paid off for our business:

  • Whenever our team brings on a new customer, we send out a handwritten thank you card. The cost is virtually nothing, but so far, we’ve seen that the cards are shared about 70 percent of the time on the customer’s social profiles. We’ve also seen our referrals go up by 23 percent since we started doing this.
  • We also send out free branded t-shirts to customers. Of those that have received the shirts, roughly 17 percent have recommended our product to a friend.
  • Finally – and this is one of my favorites – if you ever have an issue with our product, we’ll mail you your favorite candy to ensure that you have the sweetest experience possible with When I Work (get it?).

Again, these aren’t big gestures. A candy bar costs a dollar, and shipping it to a customer isn’t much more than that. But when you consider the financial impact this small gesture could have in terms of customer retention and future referrals, it’s practically a no-brainer.

Tip: Measure the impact of your efforts

I’m a data junkie, but even if you aren’t analytically-inclined, I’d still recommend putting some effort into tracking the impact of your efforts, whether in terms of brand sentiment, conversions or some other metric. Doing so will tell you whether or not your efforts are paying off, as well as whether some types of promotions inspire more positive feelings than others.

Source

6 ways to nail the job interview

Posted in Tips on 18 May 2015

Who better to ask about interviewing mistakes than IT hiring managers themselves?

When Doug Mitchell took over as CEO of direct-sales company Argenta Field Solutions in 2011, he noticed something surprising. He noticed that most Gen-Y candidates, though tech savvy and digitally plugged-in, didn't seem to have a clue about how to dress for, prepare for or conduct themselves in an interview, making his job and the job of his hiring managers difficult.

"One of my responsibilities is interviewing, while the final decision is made by our chief administrator or by the head of sales, I perform interviews as well as put a final stamp of approval on our hires. What I noticed was, especially with the latest crop of millennial candidates, they're completely unprepared. They don't understand how to dress, how to speak, how to comport themselves in a face-to-face interview," he says. "Millennials might be 'digital natives,' but they could use some pointers on good, old-fashioned face-to-face interaction at times," says Mitchell.

Six tips to nail an in-person interview

Whether you're a millennial looking to land your first job or you're a senior executive taking the next step in their career, there are some things you need to focus on to make a great first impression. "I focus on six general principles. While some might seem like common sense, they're always important to remember," says Mitchell,

Dress for the role you want

Dress for the job you want, not to job you have - or the job you're applying for. You want to aim for the job that's one level above the one you've applied to; that shows the interviewer, subconsciously, that you're looking toward a future with the company, advises Mitchell.

"Yes, we're a direct sales company. We have fairly casual uniforms for our salespeople, but if someone walks through the door in a suit and tie, or a nice blouse, pantsuit or skirt and heels, that shows me they've taken the extra effort to make themselves look professional. Even before they open their mouth, I can see they could potentially be in management someday, "says Mitchell.

Leave slang and dialect at the door

The way you talk with your friends should be the exact opposite of how you're talking to potential hiring managers. Keep it professional, formal and polite. "You'd think this wouldn't need to be said, but it does, because it has happened more than once. I've had people come in who pass the 'dress code' test, but the second they throw me a 'Yo, dawg,' it's over!, "Mitchell says.

Speaking with correct grammar goes a long way toward reinforcing the professional impression you've made by looking the part.

Bring printed copies of your resume

Yes, you've e-mailed your resume to the company. Your online profiles are updated and your LinkedIn profile is impeccable but even in this digital age, according to Mitchell, always bring at least two printed copies of your resume to the interview. "Don't even try to use the 'my printer's out of ink' or 'my printer died,' excuse. Trust me, I've heard that one a million times, "Mitchell says.

In fact, in one instance Mitchell recalls, a candidate followed up that excuse by still producing printed copies of her resume - she'd emailed the file to FedEx/Kinko's and had it printed. "That helped her in two ways. First, she showed perseverance - she encountered an obstacle to a successful interview and figured out a way to overcome it, and second, she was able to use that story to show those qualities of persistence and out-of-the-box thinking in the interview, "Mitchell says.

Become an expert on the company

Whether the job you're applying for is your "dream job" or another rung on the ladder of your career, make sure to educate yourself about the ins-and-outs of the company. "You need to be genuinely interested in who we are, what we do and why, because that's going to come across to me in an interview," says Mitchell.

Public companies can be researched via Google or other Internet searches, or through LinkedIn, Glassdoor and other sites. For more on researching prospective employers please read, Top 8 sites for researching your next employer.

In the interview itself, Mitchell says don't shy away from small talk, especially when it comes to the company, or if you've uncovered common interests shared with your interviewer. "Don't be afraid of small talk, but make sure you're not taking it overboard, "says Mitchell.

Using publically available information, you can usually find a common interest, even if it's just the fact that you're both huge fans of the company. "If you know everything there is to know about the company, what their goals are, who the competition is, what obstacles they've faced and overcome, that gives you a great basis for an ongoing conversation about how you can fit in," says Mitchell.

Never badmouth your previous employers

The best employees are never negative. If you are asked why you left your previous position or were let go, sure, be honest, but don't place blame or speak negatively about your previous, role, boss or organization. "Insightful employers are going to interpret any negativity to mean that you are the problem - especially if you cite the same reason for your last few employers," says Mitchell.

Sometimes there is no way around it, except through it. If there's no way around the negativity, make sure you have a solution or a scenario in which you can do better. Be able to demonstrate that you're working to improve or resolve the situation. "As an employer, you're always looking at your reputation to customers - you don't want to have someone out there bad-mouthing you to potential buyers. That really hurts your brand," says Mitchell.

Ask about the next steps

The interview went well. You feel great, and you just know that you nailed it but don't get cocky. "Even if you feel you really nailed the interview and are a great potential fit for the job, don't assume it's a sure thing. You can ask a question like, 'What are the next steps? When can I expect to hear from you? If I were to get this position, what would happen then?'" says Mitchell.

This point of the interview is also a great time to reiterate what you know about the company and how you feel you'd be a perfect cultural and technical fit. By talking about the company, you can subtly show the interviewer how, by landing this role, you can get them an edge and help them beat their competition.

Final thoughts

"Some of these tips may seem like 'common sense' to us older folks but from where I sit -- from the interviews I've done -- it can't hurt for Gen Y to take a few pointers from their older, wiser and more experienced peers, especially when it comes to interviewing," says Mitchell.

Source

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