News

Why Tinder’s insane Twitter rant was a stroke of PR brilliance

Posted in News on 17 August 2015

The internet is abuzz with Tinder’s crazed rant on a Vanity Fair article.

If you haven’t yet heard, here’s the gist.

This nicely written piece by  journalist Nancy Jo Sales for Vanity Fair first surfaced, singling out Tinder for the downward spiral of modern dating culture.

It looks like Tinder spotted a great opportunity and its social media manager went on a crazed rant against the poor reporter. Yes, a rant that got significant coverage by global press and here’s a quick rundown to start with: Fortune, Wired, TechCrunch, Bloomberg, Yahoo, Fast Company, The New York Times, The Telegraph, and not to mention several other national pubs. A dream come true for any PR person it seems.

It looks like the worst thing to do, for a brand to “lose it” on social media.

But while maintaining a nicely put together corporate image is unquestionable for most brands, what’s a nicely put together brand image to Tinder? I’d say it doesn’t need it.  No stranger to controversy, what’s a little tantrum to the brand?

And it appears this “rant” has all the right messaging you need to convince the public to keep on swiping on its platform – or start, if you’re a single (or not) looking for a little love or a hook-up.

And not to mention one telling sign of intent – tipping off journalists. Here’s a tweet by a Buzzfeed reporter: 

Staged, but still perfect

PR and social media experts say that this was staged is only too obvious.

“As soon as I saw this I thought it was a PR stunt as it was too much too late. Why wait a week to respond? Why respond with 30 tweets, not ask for a right of reply in Vanity Fare itself?” asked Chris Reed, founder of Black Marketing Asia.

“It’s Uniqlo all over again. Sex sells. The media love any kind of sex story,” said Reed. And Reed agrees that Tinder has the kind of image you just can’t damage anyway. “It’s hardly a blue chip brand. It’s like saying that you can damage the AshleyMadison.com brand or Grinder brand or the plethora of other sex app brands which do the same thing. You can’t. They’re a means to an end. They’re almost a utility brand. Who loves them?” he said. “In this context all PR is good PR,” he said.

“Why else would you tip off a journalist that a premeditated (tweet) storm is coming?” said Mylinh Cheung, founder of Epic PR. She pointed out the messaging in the tweets were all nicely aligned and “well-crafted in its impetuous tone.” She also agrees that the rant nicely helped correct inaccurate perceptions from the Vanity Fair article, while drawing global attention. “I would give it bonus points for being able to link its activation to a well established and respected publication like VF as part of the tweet storm narrative. Also, it played to the millennial generation that is one of the main audiences using Tinder by showcasing that it has a voice, that the brand is its own media channel and standing up to traditional media players,” said Cheung.

Carolyn Camoens, regional vice president, SE Asia, Waggener Edstrom did say it was hard to tell if it was a PR stunt, but said that it was probably more important to see who Tinder was really targeting to reach with the rant: “If you look at some of those tweets in isolation, they do tick the boxes of what makes a tweet retweet-worthy. “The ability to meet people outside of your closed circle in this world is an immensely powerful thing.” That’s the kind of thing a Tinder user may feel compelled to re-tweet in validation.”

“No doubt in this instance, the ‘Twitter storm’ did raise a few eyebrows, but let’s not forget that Tinder is in itself not a conservative brand. Therefore, while some of us may wonder if that’s really how you should manage a perceived attack on your brand, it’s worth asking who Tinder was really trying to speak to,” said Camoens.

Source

10 fascinating digital marketing stats from this week

Posted in News on 17 August 2015

Welcome to your weekly fix of digital marketing stats from around the world.

This week we have the rise of connected devices, the rise of digital transformation, the rise in accidentally letting the word ‘millennials’ slip through onto the blog and the rise of describing an ascendancy of something as ‘the rise of’.

 

75% of millennials’ purchases affected by online and/or mobile advertising

Adroit surveyed 1,000 US and Canadian consumers aged 18-34 and 500 US and Canadian consumers age 35+ to see how they shop online and how digital advertising influences their path to purchase. 

Here are some highlights:

  • 75% of those 18–34 and 73% of those 35+ replied that online and/or mobile advertising affects what they purchase
  • 73% of those 18-34 and 71% of those 35+ are likely to change their plans to visit a retailer or restaurant if they are away from home and receive an ad on their mobile device for a local deal or discount in the area
  • 55% of millennials and 54% of those 35+ chose online review sites as the online social medium that affects their retail purchases the most
  • 68% of millennials and 69% of those 35+ agree that one-click purchasing makes a difference in their likelihood to buy something

 

64% of Western European retailers are currently undergoing a formal digital transformation effort

Also according to IDC Retail, all the top Western European retailers are in the process of determining the impact of digital and developing a respective digital transformation strategy.

 

Video completion rate now the priority for U.K. advertisers

A video’s ‘view through rate’ is now the priority for UK advertisers when establishing campaign objectives. According to Videology, 50% of U.K advertisers are choosing it as a top KPI to measure the effectiveness of their media spend.

The UK advertising industry has also seen significant growth in the adoption of multi-screen campaigns, with a 28% increase in adoption since Q2 2014. Videology has found that 80% of all UK video ad campaigns are running on more than one device in Q2 2015.  

Multi-screen campaigns are significantly higher in the UK than in the rest of Europe, with research showing that 63% of EMEA campaigns were run across more than one device.

The analysis also found that the majority of advertisers in the UK are choosing to run their campaigns on medium to large size players, with 71% of advertisers preferring premium quality content. 

Other highlights from study include:

  • 42% of all placements used for Q2 campaigns were taken from upfront guaranteed inventory
  • 26% of all ads were from the FMCG category in Q2, maintaining the same majority as Q1 2015
  • The majority of impressions in Q2 served on entertainment web sites, with 57% of all the impressions. Sports came in second, with 13%.

Online video accounts for 50% of all mobile traffic

Hubspot has created the following gigantic infographic uncovering a host of video related stats, including the insight that 65% of viewers watch more than 3/4 of a video and that 78% of people watch videos every week.

Click for larger version…

 

Mobile advertising grew 65% last year 

According to report from the IAB, mobile advertising has become a $31.9bn global industry. Spending on mobile display ads also rose 88% from 2013 to 2014 reaching $15.1bn, 47% of total mobile ad spend.

 

30% of Tinder users married and addicted to selfies

GlobalWebIndex has also brought to light that 75% of married users consider themselves ‘risk-takers’ which puts them 80% ahead of the average person.

Users are also twice as likely to take ‘selfies’ than the typical digital consumer, almost two thirds (63%) of Tinder users report having done this in the last month. 

Unsurprisingly, Tinder users are heavy consumers of the mobile web. On a typical day, they are spending an average of almost four hours online via their smartphones, double that of non-Tinder users.

The more you know, etc.

 

There are 4.9bn connected ‘things’ in use

Here is an infographic from Computer Science Zone on the rise of the internet of things and the security implications involved.

There have been five breaches of security in 2015 involving 30,000+ records stolen, although there has been a 74% rise in cyber security jobs in the last six years.

Click below for full version…

 

Just 6% can recall brand in 'viewable' video ads

Millward Brown’s study commisioned by Teads, looks into the viewability of online video advertising and shows that with an ad that’s six seconds or less, just 6% of consumers could recall the brand shown. 

The study also compared instream video ads with outstream ads, those placed outside of the traditional video stream, such as within a text article or a newsfeed… 

  • Consumers watch outstream video ads for 25% longer than instream
  • 42% of respondents who viewed outstream video ads were aware of the brand measured in the study vs. only 6% who saw 6 seconds or fewer of the ad
  • 65% of respondents who were exposed to outstream formats were aware of the ad upon video completion vs. 12% who saw 6 seconds of the ad or fewer
  • Outstream formats create a 10% lift in brand awareness of the ad versus instream

 

19 out of 20 premier league clubs are active on Vine

Here are some football related social video stats from Burst…

  • Nine of this season’s 20 Premier League clubs have an active Vine account, posting six second looping videos to Vine and Twitter. Aston Villa is the only club without an official Vine account
  • All Premier League clubs for the 2015/2016 season combined collected 471.8m vine loops from the start of the 2014 season on 16th August 2014 to present day, 6th August 2015
  • The top three clubs alone (1. Chelsea, 2. Manchester United, 3. Manchester City) contributed over 86% of these loops (407,226,205m)
  • Chelsea are the biggest global sports club on Vine and growing at an incredible rate of 2152% YoY. Chelsea started the 2014/2015 season with 9.6m loops and are now at 218m loops 

 

The global internet population now represents 3.2bn people

Domo has released its yearly overview of the vast amount of data that is churned out by the internet’s 3.2bn users each minute. The below infographic highlights interesting stats about our online habits per minute, such as… 

  • Vine users playing 1,041,666 videos 
  • Tinder users swiping 590,278 times
  • 2,041,674,217 emails being sent
  • Uber passengers taking 694 rides 

 

Source
 

 

7 signs you might be a PR pro

Posted in Tips on 17 August 2015

Whether it’s knowledge of SEO or brand journalism, the ever-changing must-have skills for public relations professionals continue to expand.

Beyond actual abilities, there is a certain kind of person who thrives in the unique environment of PR.

Here are seven characteristics that prove you are meant to be in the profession. You might relate to a few, or all, of the following:

1. You’re a gamer.        

Nothing motivates you more than the prospect of winning, which is why you bring you’re “A game” every day. Whether you were an elite athlete or the person chosen last in gym class, in the PR world you are a true competitor. Going head to head with your rivals gives you an adrenaline rush.

2. You go for an extra shot.        

When you order a drink with an extra shot, it’s almost always espresso. You live and breathe coffee. Imagining a life and deadlines sans caffeine and sugar is ridiculous.

3. You worship Thomas Edison.        

Electricity is your lifeblood. You can’t imagine facing the day without a fully charged smartphone, tablet and laptop. You spend your time in coffee shops and restaurants based on the accessibility to power outlets. The menu is secondary. Who has time to eat anyway?

4. You are despised by people sitting behind you at the movies.

Your definition of misery is not being able to check messages and social media accounts at 15-minute intervals. For example, you try really hard to set your phone aside at the movies, but really, two hours is simply too long without knowing whether a crisis is unfolding with your company or client. (Editor’s note: It’s probably best that you avoid live theater altogether.)


5. You never just “watch” or “read” the news.

You see what’s happening in the world through a lens focused on how your company or client can be part of the conversation. Your favorite go-to journalists are conveniently programmed into your phone so you can quickly contact them with the perfect expert when a big story breaks. Your philosophy: A solid PR professional can help define what’s newsworthy, similar to the influence an editor can wield.


6. You frequently forget what day it is.        

In a job that’s a nonstop frenzy from the moment you enter the office, and even during your time off, one day seems to meld into the next. When you finally come up for air, you’re not sure whether it’s Tuesday morning or quitting time on Thursday. However, you usually know when it’s Friday afternoon. Why? That’s when a PR crisis typically happens.


7. You didn’t take math in college—a decision you now regret.

You can recite every rule in the AP Stylebook but can barely balance your checkbook. Who needs math, right? Looking at spreadsheets may make your head hurt, but seeing the metrics on earned and paid media and insanely big numbers that describe your project’s ROI suddenly makes everything feel a lot better. (Apply for a PR Analytics job)
 

In the end, no matter how crazy your day becomes, most true PR professionals would not have it any other way.

 

Source

How To Do Twitter Marketing in 10 Minutes a Day

Posted in Tips on 17 August 2015

Your mornings are precious. Sacred “you” time (when you’re not frantically checking your email while getting dressed while planning your route to avoid traffic). And your afternoons are full of meetings, deadlines and last minute requests. Your evenings are spent either on family outings, meeting friends you haven’t seen in months, or juggling dinner with homework with some relaxation time before you have to do it all again. So where do you find the time to tweet?

As a digital marketer, your time is being stretched thinner and thinner – after all, in any given day you have to search out and test new tools, update ad campaigns, manage creatives and build community. So anything that can shave minutes or hours off your daily tasks is sure to help.

Here is a template for spending just 10 minutes a day marketing on Twitter, so you can free up your time.

Minute 1. Log on to Twitter. Check your notifications tab and respond to anyone who @mentioned you since your last 10 minute session. (Optional) Thank your followers for retweets and favorites.

Minutes 2-3. Write 2 to 5 evergreen tweets to be tweeted today.

Minute 4-6. Log on to HootSuite, TweetDeck, Buffer or a scheduling tool of your choice. Schedule the tweets you’ve just written throughout the day, either using a schedule created by your chosen tool or based on your own audience insights.

Minute 7-8. Browse your Twitter lists (which you have created in advance) for influencers, brand advocates, industry-related and other accounts to retweet and reply to. Aim for 2-3 interactions generated from your lists each day.

Minute 9-10. Using Twitter’s advanced search or a saved search from previous sessions, search for keywords related to your industry or target audience. Follow 10 accounts that use these keywords.

This schedule will keep your Twitter account active, and will allow for growth over time. However, it does need a few key items in place for it to work:

  • A high-level strategy
  • A solid understanding of your target audience
  • Some killer content (think pre-rendered images, videos, landing pages, etc.)
  • One or more relevant Twitter lists that you’ve put together (containing accounts that make strategic sense to retweet and engage with)

All of which need to be created outside these 10 minutes per day. It’s also a good idea to periodically unfollow accounts that either do not follow you back or have little strategic value.

This strategy is great for accounts that are on the smaller side, but it won’t work if you’re consistently seeing a large volume of @mentions, or if you are using Twitter for customer service. In this case, you can still apply the 10 minute strategy, but you will need to increase the time you spend reading and replying to customer tweets.

Source

The Benefits of Nature Based Event Design

Posted in Tips on 17 August 2015

Stepping off the plane and into the Pacific Passage after a busy work trip has to be one of my favourite things in the world. The Passage connects arrivals from US destinations to Canada Customs at the Vancouver Airport. Designed by Aldrich Pears, entry into the hall grounds me immediately with a blow of cool air, the sound of the sea, and the sight of salt-bleached cedar and fern-rich forests. As I step under the sheltering wings of a towering Thunderbird I settle into the calm happiness that is home.

The space is typically in dramatic contrast from where I’ve just come: the drab, concrete grey of an exhibit hall, or the tired anywhere-ness of a hotel ballroom. Striking me how much we have to gain when we bring nature into our event spaces and consider the benefits of biophilic design.

 

Benefits of Nature-Based Event Spaces

Proponents of “biophilic design” propose that humans are hard-wired to want to connect with nature. And that time spent in natural spaces can help reduce stress and improve health and cognitive function. TerraPin Bright Green LLC puts forward strong economic and social arguments for integrating nature-based design into a variety of buildings, including:

– Offices: Creating biophilic work environments for many of New York City’s office workers would result in over $470 million in recouped productivity value.
– Retail: Customers judge businesses surrounded by nature and natural features to be worthy of prices up to 25% higher than businesses with no access to nature.
– Schools: A study of daylighting in schools showed children learn 20-26% faster in natural daylight.
– Hospitals: Patients with a view to nature, instead of a nondescript wall, are more likely to experience hospital stays that are 8.5% shorter.

But what about events?

In the report Human Spaces, Professor Sir Cary Cooper indicates biophilic design helps:

– Increase well-being
– Improve productivity
– Enhance creativity
– Increase the likelihood of positive emotions

All helpful to event managers seeking to create happy attendees!

Naturally-designed spaces can also provide a sense of place, connecting event participants to the host destination in a more physical way, reminding them of the unique location they are in. This is particularly profound if native vegetation and authentic indigenous elements can be integrated.

 

The Challenge of Nature-Based Event Spaces

It all sounds great in theory, but the reality can be a different story. After all, a venue is not about to knock out a wall beside your meeting room so you can re-invigorate attendees with a dose of natural light following afternoon break. And physically taking your group outdoors presents a whole new set of challenges from safety to weather, added transport cost, access to technology and heck, maybe bugs!

Another thing to keep in mind: while LEED®-certified green building spaces may operate efficiently and sustainably, it does not guarantee the building will stimulate the human responses promoted by biophilic design. A venue space that does both might be considered a holy grail of “green” event venue design.

 

Making Nature-Based Event Space a Reality

Assuming you aren’t prepared to move outdoors entirely, you might approach nature-scaping your event in two ways: seeking out ready-built indoor spaces that have biophilic features, or attempting to transform a space through temporary décor.

 

Ready-Built Natural Spaces:

Ask your CVB or site selection company to identify venues and hotels that have done a good job of nature-based design. Specific things to look for include:

– Outdoor terraces and balconies that can be used for function space
– Views of the water, such as the ocean, lakes or ponds
– Abundant natural light through skylights and large windows
– Green walls and water features
– Gardens and outdoor greenspace
– Décor that uses natural materials, like wood and stone

Do-It-Yourself Outdoors-In

When designing a temporary event space with natural elements, it pays to think in patterns and senses. Terrapin Bright Green LLC provides a great primer on 14 Patterns of Biophilic Design. Translated for event managers their approach might call for:

Seeing nature: If lacking in the venue design, this might be achieved through digital signage and walls, backdrops, artwork and murals that include elements of nature. Weaving in live (or quality artificial) greenery can also help, whether that includes live herbal centerpieces instead of cut floral, hedge rows instead of stanchions or something as ambitious as an indoor garden, forest or water feature. Colour can also impact experience, and lead to different biophilic responses. For example, blue and white colours were found to instill motivation in office workers in EMEA, according to Terrapin Bright Green. While green, blue and white added a sense of happiness.

Hearing nature: This can be pretty tough in a bustling event environment. Which highlights the real opportunity: provision of a respite area where attendees can find something lacking at most events – peace and quiet! Perhaps in the form of a sponsored “zen” lounge, meditation space or personal recharge room. Try to select a location that is a quiet as possible, and perhaps includes headsets with natural sounds of running water, ocean waves or bird song.

Feeling nature: Textures such as stone, wood, sand, water and grass stimulate biophilic responses, attracting us to explore and touch. So think of these materials as you design onsite hubs, lounges and exhibit booths. If you’re looking to create an intimate and relaxing conversation space, get inspired by a campground theme, complete with a cozy fire. Wanting to stimulate reflection? Consider a tabletop sand garden.

On the wooden walls at the Vancouver Convention Centre.

Patterns of nature: From seashells to rings on a tree, the patterns of nature rarely take straight edges and 90-degree corners. Curved pathways, circular lounge spaces and wave-like backdrops align with patterns found in nature, so consider them as an inspiration for staging and exhibit designs. Draped fabric that can billow and move can provide contrasts of light and shadow and lend an airy and creative feel to your space. Be careful, though, to not allow curved designs and superfluous materials to increase costs and waste.

Rhythms of nature: There is nothing that blinds the senses to a day passing quite like spending it in a windowless exhibit hall. Yet this is the reality for many tradeshows. Think about how indoor lighting or digital signs can be adapted to help convey the passing of the day. Perhaps by moving from dawn to dusk through a series of transitioning colours. And don’t forget about energy rhythms, which (if you’re like me) zero out at mid-afternoon break. This again highlights the opportunity to create places of refuge at your event where participants can seek some respite (where, yes, there may even be napping pods).

Indigenous elements of (human) nature: An aspect of nature-based design stresses connection with things indigenous to the land, including its people. Adding indigenous elements to your event design can be a powerful way to ground your attendees not only in the place they are in, but the people who live there, too. Event design elements might come through authentic interactions with First Peoples at welcoming ceremonies, for example. Or perhaps inclusion of their culture and artifacts in your event in respectful ways.

In Conclusion

While it’s not for every event, integrating principles of biophilic design into event space can help relax, restore and stimulate attendees. Countering the emotional impact of traditional concrete and boxed-in meeting environments that can leave us feeling deprived and depleted. What’s the best of nature-inspired space you’ve experienced at an event?

 

Source
 

 

Public Relations Consultant

Posted in Jobs on 17 August 2015
DESCRIPTION

Experienced public relations consultant required for boutique Melbourne PR company.

The role is for about 20 hours per week. Do not call, please send through resume and cover letter. 

 

Must have -

Qualifications in PR 

Excellent organisations skills 

At least two years PR experience

Plenty of initiative

Excellent writing skills

 Attention to detail

Positive attitude

 

To apply, please click here

Executive - Function and Events

Posted in Jobs on 17 August 2015
CBD location
Key financial services client in a highly corporate environment
8 month fixed term contract
 
CBRE is the world's premier full service real estate Services Company with 356 offices across 58 countries worldwide.
 
We currently have an opportunity for a proactive, tenacious and professional Executive, Function and Events to coordinate and deliver the internal functions and events for our key financial services client across Sydney in a fixed term contract.  The role will ensure the highly standards are maintained and provide support to the Guest Relations  team.  
 
Key responsibilities will include:
  • Event project management from conception through to completion. 
  • Positively contribute to achieving account goals by working collaboratively and flexibly and building effective partnerships.
  • Manage vendor relationships.
  • Ensure operational excellence in providing a quality experience, enforcing a 'safety first' culture and identifying areas for improved quality and efficiency.   
Key to success in this role will be:
  • Previous function and events coordination experience and ideally a related tertiary qualification.
  • Demonstrated experience in a corporate or five star hotel environment.  
  • Strong organisational and time management skills with a high level of attention to detail.
  • Strong interpersonal skills in building solid business relationships along with excellent verbal and written communication.
  • The highest standards of personal presentation.
  • Delegation skills with the ability to prioritise accordingly and handle a variety of tasks.
This is an excellent opportunity to undertake function and events coordination whilst being part of a dynamic and innovative team of professionals.
 
If working with the best in an exciting and rewarding team environment appeals to you, then we want to hear from you today.
 
Please note due to the high volume of applications expected, only shortlisted candidates will be contacted.
 
To apply, please click here

Digital Marketing Internship

Posted in Jobs on 17 August 2015
DESCRIPTION

The role:

This is an internship program ideal for university/college graduates or Marketing students in their 3rd/final year looking to develop skills for a career in digital marketing. The internship program will allow individuals to gain invaluable experience that will assist in achieving their career goals.

 

The applicant:

This role is an excellent opportunity for an enthusiastic, driven and talented Digital Marketing Consultant to hone their digital marketing skills and play a significant role in delivering innovative and creative digital programs. Ideally this role will suit somebody, who is very pro-active and has solid digital experience, an eye for detail and knack for juggling multiple projects within a fast past environment.

 

Applicant should be:

  • 3rd or final year Marketing student. 
  • Able to work independently, confident and initiate ideas
  • Knowledge of the industry
  • Excellent communication skills both oral and written
  • A demonstrated interest in helping to promote positive environmental and social change
  • Knowledge and experience in contemporary marketing, communications and promotions principles and practices
  • Knowledge of our brand and confidence to create dialogue about our food
  • Ability to manage complex tasks, challenging projects and competing deadlines concurrently
  • Project management skills and strong planning, organizational and administrative skills
  • Ability to think creatively and strategically

 

Responsibilities:

 

  • To increase Vapiano's brand awareness digitally, resulting in increase in sales through an increased and continually-evolving, dynamic digital presence
  • Social media management and scheduling - consistently updating the brand's social media channels, including devising appropriate answers to questions, sourcing images and video clips, naming and uploading images, copy, competitions, promotions and online events
  • Database maintenance
  • Online advertising and social media performance boost
  • SEO and Google Adwords and Analytics (not mandatory but it is a plus)
  • aintaining the website
  • Managing our Google Accounts/Profiles
  • Daily response of online reviews

 

 

  • Monitor all social media accounts, hashtags and key search terms to protect the brand's online reputation at all times

 

We want someone who is not too precious to do the unglamorous jobs, but who can also think big, come up with ideas and really be part of the team.

 

Additional:

Please note that this is an unpaid internship for students. Internship can be accredited to relevant tertiary degree/study requirements.

Applicant must have own laptop with Microsoft Office, Vapiano Wi-Fi to be used during internship hours.

Applicant must be available to work initially one day per week, and most possibly two, from 10 to 4pm.

Applications to be sent to Amanda.lopes@vapiano.com.au with subject line 'Digital Marketing Internship Application'.

 

 


  • COMPANY NAME - Vapiano Australia
  • CONTACT NAME - Amanda Lopes
  • CONTACT EMAIL - amanda.lopes@vapiano.com.au
  • WEBSITE - www.vapiano.com.au
  • FACEBOOK - https://www.facebook.com/VapianoAustralia
    DESCRIPTION

    The role:

    This is an internship program ideal for university/college graduates or Marketing students in their 3rd/final year looking to develop skills for a career in digital marketing. The internship program will allow individuals to gain invaluable experience that will assist in achieving their career goals.

     

    The applicant:

    This role is an excellent opportunity for an enthusiastic, driven and talented Digital Marketing Consultant to hone their digital marketing skills and play a significant role in delivering innovative and creative digital programs. Ideally this role will suit somebody, who is very pro-active and has solid digital experience, an eye for detail and knack for juggling multiple projects within a fast past environment.

     

    Applicant should be:

  • 3rd or final year Marketing student. 
  • Able to work independently, confident and initiate ideas
  • Knowledge of the industry
  • Excellent communication skills both oral and written
  • A demonstrated interest in helping to promote positive environmental and social change
  • Knowledge and experience in contemporary marketing, communications and promotions principles and practices
  • Knowledge of our brand and confidence to create dialogue about our food
  • Ability to manage complex tasks, challenging projects and competing deadlines concurrently
  • Project management skills and strong planning, organizational and administrative skills

 

  • Ability to think creatively and strategically

 

Responsibilities:

 

  • To increase Vapiano's brand awareness digitally, resulting in increase in sales through an increased and continually-evolving, dynamic digital presence
  • Social media management and scheduling - consistently updating the brand's social media channels, including devising appropriate answers to questions, sourcing images and video clips, naming and uploading images, copy, competitions, promotions and online events
  • Database maintenance
  • Online advertising and social media performance boost
  • SEO and Google Adwords and Analytics (not mandatory but it is a plus)
  • aintaining the website
  • Managing our Google Accounts/Profiles
  • Daily response of online reviews
  • Monitor all social media accounts, hashtags and key search terms to protect the brand's online reputation at all times

We want someone who is not too precious to do the unglamorous jobs, but who can also think big, come up with ideas and really be part of the team.

 

Additional:

Please note that this is an unpaid internship for students. Internship can be accredited to relevant tertiary degree/study requirements.

Applicant must have own laptop with Microsoft Office, Vapiano Wi-Fi to be used during internship hours.

Applicant must be available to work initially one day per week, and most possibly two, from 10 to 4pm.

Applications to be sent to Amanda.lopes@vapiano.com.au with subject line 'Digital Marketing Internship Application'.

 

 


Apple September 9 Event: Here's What We Know About iPhone 6s (Or iPhone 7) So Far

Posted in News on 12 August 2015

It's hard to believe that it's only one month until the next Apple event. Soon enough we will be introduced to a slew of new Apple products.

The date for the event has not officially been announced, but speculation suggests that it will be on Sept. 9, which would line up with previous Apple event dates.

Of course, the main event is likely to be the introduction of a new iPhone, most likely to be called the iPhone 6s, although there's no official word that it won't be the iPhone 7.

Given the fact that last year's device was a rather large overhaul, it is likely that changes to the iPhone this year will be a little subtler. It is unlikely that we will see any large changes to the design of the iPhone, but we may see other tweaks, especially under the hood.

For example, it is expected that Force Touch, a technology that was first implemented in the new MacBook computer, will be included in the iPhone 6s. This will essentially give users another layer of control over their phones, allowing them to simply touch for one function, and then hard press the display for another. It is unlikely that Apple will put any important menus or options under Force Touch, but it will likely offer access to menus and features that could speed up the user's interaction with their device.

Apart from the Force Touch display, Apple will also implement its latest mobile processor, the A9 processor. It is expected that we will also see an improved camera system, a better LTE chip that offers a faster Internet connection, and other features.

The iPhone has traditionally had a hard time when it comes to battery life, and while the battery itself may not be substantially improved, iOS 9, the operating system running on the iPhone 6s, will include a power-saving mode that could save up to three hours of battery life on the iPhone. Some also suggest that the device will include support for USB-C, which would charge the device much faster. Others say that wireless charging may finally be supported on the iPhone 6s.

Alongside the iPhone 6, there will be a number of other products revealed by Apple at the event. For example, it is expected that Apple will unveil a new Apple TV set-top box, which may even be released with an Internet-based video streaming service.

Source

Apple is considering a huge change to the next iPhone. Here's how app makers are getting ready

Posted in News on 12 August 2015

When Apple unveils its next iPhone, there’s one area that’s expected to get a significant change — its screen.

Analysts and industry watchers expect the iPhone 6S will add Force Touch, which would let users press the screen like a button, to deliver a different command than simply touching the screen.

Apple hasn't confirmed this, but analysts that monitor the company's supply chain regularly and reporters with excellent track records have all said they’ve seen evidence that Force Touch is coming to the iPhone.

Force Touch is a new feature Apple has added to some of its most recent products, such as the Apple Watch, new MacBook, and new MacBook Pro models.

For example, you can press down on the Apple Watch’s screen to change its watch face. Or, applying slight pressure to the new MacBook’s track pad allows you to quickly perform certain functions — such as adding an event to a calendar or previewing a link in Safari.

Force Touch could fundamentally change Apple's most important product. Like Touch ID changed how we unlock our iPhones and pay for apps, Force Touch could make it a lot easier to zip around iOS.

That’s why some developers are already thinking about how Force Touch could be used to improve their apps, even though Apple hasn’t announced its new iPhone yet. Here are the biggest things we learned from chatting with app creators about how they view Force Touch.

 

It could be really useful for sketching and photography apps

A feature such as Force Touch could make it easier to access things like submenus within apps without distracting you from what you’re doing within the app, said Cole Rise, creator of the popular iPhone photography app Litely.

“I’ve definitely been thinking a lot about it in terms of its capabilities,” Rise said to Business Insider. “Say, if you wanted to change the color of something, you could Force Touch and it would change that.”

Force Touch allows you to access various options and shortcuts on the Mac today, but Rise has already started imaging the simplicity it could bring to his app beyond this.

“I think [of] Force Touch as a before and after,” he said. “We have this awesome before and after thing where we have to use two fingers, and people don’t necessarily know how to do that without reading the instructions. “[You place] two fingers on the screen to see how your picture changes. Force Touch may be a really good way to alleviate that.”

Matt Ronge, the creator of Astropad — an app that lets artists and photographers use their iPad to markup projects on their Mac — is also thinking about how Force Touch could benefit the iPhone version of his app coming later this month.

“We really want to take advantage of the variations in pressure,” he said. “Let’s say you’re doing some masking or you need to work on a background. Just using your finger you can get some pressure sensitivity.”

 

Force Touch could be huge for gaming

Gaming is another area that could benefit from Force Touch.

Paul Murphy, the CEO of Playdots, the company behind the successful games Dots and Two Dots, said additions like this provide inspiration for new gameplay mechanics in his apps.

"When we add a new game mechanic, it might just look like another 50 levels, but it's like a completely new game," he said. "The effort in creating the mechanic is like creating a new game."

Murphy said that whenever there's a big hardware or software change to the iPhone, his team is thinking about how it can shape future games. He said his team is currently working on new mechanics, but didn't mention any specific plans for Force Touch.

He did, however, cite the Lotus visual effect that appeared in newer, recently introduced Dots levels as an example of how the team changes gameplay with new mechanics.

"When the Lotus dot touches the board, it transforms the other dots adjacent to it, so the things that are coming out are new bits of content like that," he said.

 

AppleIt will probably provide some useful shortcuts

Rise pointed out another potential use case for Force Touch: Rather than shaking your phone to undo an action, such as typing in a text message, Force Touch could provide an easier way to backtrack.

“I think Force Touch is a bit more conducive, and it’s better for the user,” he said.

Erez Pilosof, who created the email-messenger app Hop, said he’s planning to use Force Touch as an alternative to the long-press gesture.

“Both will trigger the same action, but if you Force Touch it will be a few milliseconds faster,” he said in an email to Business Insider. “So basically I believe Force Touch will be the equivalent of a right mouse click.”

 

But it will have to be really simple in order to catch on, and some developers are still skeptical

Force Touch will only add value to the iPhone if it’s implemented in a way that makes sense and is easy to figure out, according to Rise. This will likely impact whether developers decide to integrate it into their apps.

“If Force Touch isn’t very discoverable, if people don’t think to do it automatically, then it’s something we won’t rely heavily on,” he said.

But it’s also up to developers to make sure they’re tying it into their apps in a way that makes sense.

“Say, if you hide the submenu for a very important feature, like adding a photo, under Force Touch and people don’t see a button, that might be hard to use,” Rise said.

Not all app creators are convinced that Force Touch would be necessary for their apps if it does debut on the next iPhone. Asher Vollmer, who made the popular game Threes, said he thinks most of his users will still be operating on older iPhones without Force Touch.

“I think it’s just too early to see what the potential is or if people even like it,” Vollmer said to Business Insider. “I have a hunch that people will sort of play with it but not make it part of any major interaction in their apps.”

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