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PR MANAGER - BRISBANE

Posted in Jobs on 14 April 2014

Coronis is a family run business, with offices located throughout Brisbane, the Gold Coast and Sunshine Coast.  Having been established by Theo Coronis, and his son Andrew, (now Managing Director), Coronis have developed into one of the most successful independent real estate agents in Queensland, becoming an industry leader with several awards under their belt to prove it.

The Coronis team currently comprises of over 200 dedicated staff over 18 offices, that specialise in residential, commercial and investment sales. Additionally, a well established property management division takes care of client investment properties and a specialist finance team are also on hand to assist with the financial aspects of real estate and loan structuring.

The drive and passion of the Coronis family, backed up by the fantastic team of Directors, Property Specialists and support staff, keep the wheels turning steadily, with plans for far greater expansion over the coming years. 

Purpose of the Role

An opportunity has been created for a creative, forward-thinking and self-driven PR Manager to lead and manage communication and media relations.  

This part-time position will adequately support the business and its allied businesses, as well as represent the various brands appropriately. This will be achieved by understanding new developments in technology, eCommerce, social media, online marketing, and showcasing the key themes of the business through content and editorial. 

A strategic and innovative mindset is required to drive growth. Strong leadership and communication skills are required to manage the workload, deliver to competing deadlines as well as working independently in a small team environment. 

The candidate will be equipped with a strong network of Australian media contacts and a comprehensive understanding of Australian media industry.  

Who We Are Looking For

A tertiary qualification in Communications, Public Relations or Journalism (or similar disciplines)

2+ years experience in a similar role

Demonstrated efficient and effective operational execution

Strong communication skills and the ability to influence

Corporate copy writing skills preferred

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Marketing and Communications Officer - Perth

Posted in Jobs on 14 April 2014

$59,522 - $63,042 pa

This is a level 4 position. Salary range is dependant on qualifications and experience.

Nine Day Fortnight, Recquatic gold membership and generous subsidised superannuation

An exciting brand new role exists within our vibrant and innovative Marketing Team for a passionate, creative and exceptionally well organised person. You will be responsible for the maximising of positive exposure of the City of Kwinana through marketing activities whilst keeping the City’s website maintained and up to date. This role requires someone who has excellent written, research and communication skills and you will enjoy working with a fun and energetic team of professionals.

You will have or be working towards a tertiary qualification in marketing, communications, public relations or related discipline and have previous experience in these fields. A current C Class drivers licence is essential for this role along with the ability to deal with sensitive, political and confidential issues.

Applications close 5pm Friday 25 April 2014

How to apply: Applicants interested in this exciting employment opportunity should view the position description and application pack before applying on-line. No need to complete a statement to the selection criteria, but you will need to provide a covering letter outlining and highlighting relevant experience and expertise that relates to this role.

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Festival Event Executive - Melbourne

Posted in Jobs on 14 April 2014

About Fairfax Events

As part of Fairfax Media - Australasia's leading media company, Fairfax Events produces a portfolio of major events with the support of our leading media outlets. An expanding calendar of culture, entertainment, food, wine and sporting events attracts over a million participants each year. With a proud history of delivering world-class, vibrant, inspiring and professional events since 1971, Fairfax Events is an experienced event management specialist.

Fairfax Events partners with key stakeholders including advertisers, sponsors, charities, community groups, participants, sporting and government bodies. In addition to providing significant social and economic impact to local communities, more than $6 million is raised annually for over 600 charities.

JOB CONTEXT 

The Festival Events Executive sits within the Fairfax Events team and reports to the Festival Manager, Food and Wine Events, under Festival Director Joanna Savill.

The successful candidate will work on large-scale events such as Good Food Month (including the hugely popular Night Noodle Markets), Star Chef events and various food and wine events.

The role entails overseeing the registration of hundreds of venue based events as part of Good Food Month. This involves managing trade communications, the online registration system and customer service.

 

 

SKILL, KNOWLEDGE AND EXPERIENCE REQUIREMENTS

DESIRABLE

  • A background in events management and/or related experience and an understanding of the tasks and skills required for planning, creating and running indoor and outdoor events
  • Competent and comfortable with telemarketing
  • Good at multi-tasking and being able to work effectively with short deadlines
  • Excellent written and verbal communication skills
  • Excellent relationship-building skills
  • Project-management and problem-solving abilities
  • Being able to work both independently and as part of a small team
  • Attention to detail
  • Strong computer literacy with proficiency in MS Word, Excel, Outlook and Powerpoint
  • A strong interest in and understanding of the food and hospitality industries
  • Experience with on-line content management systems
  • Budget and financial administration experience

 

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EVENTS ASSISTANT INTERN - SYDNEY

Posted in Jobs on 14 April 2014
DESCRIPTION

Funktionality, an events and decor hire company based in Marrickville, are currently seeking an Events Assistant to join their team for a minimum of 2 days per week for 6 months.

Duties include:

o Answering the telephone, taking enough information for an event manager to make the call;

o Sourcing decorative items, audio visual and entertainment for the event managers from various suppliers across Sydney and Australia;

o Assisting to build the client database;

o Adding new enquiries, contacts and quotes into Eventpro for the team;

o Assisting event managers with behind the scenes work for their events and assist with set up and running of events;

o Ensuring all events are photographed, downsized, watermarked with the Funktionality logo and loaded onto decorative hire website;

o Assisting with technical issues in office where required;

o You will be required to go out on events over the busy period;

o Working in the warehouse in prepping decor, audio visual and linen for events;

o Working in the office with the event managers in helping them put proposals together for events and conferences.

This opportunity is unpaid but will give you a fantastic insight into the event world and create contact with some of the industry’s best.

If you want to be part of the Funky team please contact us via email with your CV and availability at: julie@funktionality.com.au

Please note that only successful applicants will be contacted.

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7 statistics that can raise your Facebook engagement

Posted in Tips on 14 April 2014
With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social platform goes to an exclusively pay-to-play model. 

A recent Ogilvy & Mather study found that brand posts in February reached just 6 percent of fans, compared to 12 percent in October. 

So frustrated by this perceived slap in the face was Eat24 that the company deleted its Facebook page and “broke up” with Facebook in an open letter that went viral. 

But maybe there’s hope. This infographic shares a few pointers to help boost your engagement. Beware, though, as soon as you find something that works, Facebook will undoubtedly switch its ever-devolving algorithm until all you see in your newsfeed is babies, kittens and whatever your super religious aunt is yammering about. 
Without further ado, check out the infographic below (and realize that its tips could be irrelevant by the time you finish reading it): 

Making Your Facebook Posts Matter: 7 Statistics that Can Raise Your Engagement Rate
 

 

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Utility versus creativity in press releases

Posted in Tips on 14 April 2014

I try to keep things on a pretty even keel, especially when I'm writing articles for PR Daily, but just this once, I'm going to have to let my rage out.

This week, I received a press release for an online video campaign, and when I opened the email, I was shocked to find that the contents were just one big image.

That might be OK if it was a quick, to-the-point image of a slogan or a teaser (and if that image was also a link to a full press release), but this was a huge image of what looked like the Web version of a text press release, with what looked like links and everything.

Here's what it looked like:

None of that text could be highlighted to copy and paste, because it wasn't really text. It was part of an image. Likewise, clicking on the underlined blue text didn't do anything. Further down, there were images from a YouTube video that also weren't clickable (though there was a for-real link to the video at the very top of the email). It felt like a cruel joke. I had to check the calendar to make sure it wasn't April Fools' Day again.

I wrote back to the PR rep at Carol Leggett Public Relations, the agency that sent the email, to ask why they'd send a message like that, and here's what I got back from Senior Account Executive Gabrielle Zollner: "We like to make our press releases more creative than just sending plain words by adding color and images that will grab the attention of editors and stand out."

 

I get what she's saying, to a degree. I get dozens of press releases in my email every day, and a good many of them I simply have to ignore, quite simply for the sake of time. Elements such as bright colors and images do catch the eye. I looked at this email for more than a second, for instance.

Still, this feels like reaching too far, because it sacrifices any and all utility for the sake of grabbing attention. A press release isn't much use to me if I can't follow links, and it's pretty much dead to me if I can't copy and paste text from it. I'm not alone in that feeling. Observe this image that was a massive hit on Twitter last week:

 

 

Copying and pasting quotes is a huge part of a journalist or a blogger's job. If you impede one's ability to do that, you're playing with fire. You may get one's attention, sure, but odds are it won't be the kind of attention you want.

Given the wonders of HTML and other design technologies, the release could have delivered the same sort of visual impact without sacrificing utility—and risking the creators a quick trip to the blocked senders list.

 

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4 myths of in-house PR

Posted in Tips on 14 April 2014

As a longtime fan of the CBS reality show “The Amazing Race,” I tune in Sunday nights to see teams cope (or fall apart) on the way to a possible million-dollar payday. 

I especially like the challenges featuring Travelocity’s gnome, that charming mascot of the show’s marquee sponsor. The relationship between Travelocity and “The Amazing Race” always made perfect sense to me. A travel site and a show about a race around the world on planes, trains, and automobiles—clearly a match made in heaven. 

Yet as I took in a recent episode, with teams frantically gassing up three-wheeled “tut-tuts” in Sri Lanka and then enlisting working elephants as part of a logging challenge, it suddenly occurred to me: Whether we book with Travelocity or not, “The Amazing Race” has almost nothing in common with what happens when most of us travel. 

Over the course of my in-house communications career, I’ve come to realize that not-so-straightforward connections are everywhere—and my projects go more smoothly if I remember that the relationships between certain things are less clear-cut than they seem. 

Here’s my list: 

1. Hiring an agency will reduce my internal team’s workload. 

The right PR agency team adds “arms and legs,” helps craft strategy, provides greater access to reporters of interest, and takes certain tasks off your own list, especially if you’re working to bring PR programs to scale. This might be particularly true if you’re running a smaller internal team (for example, in the nonprofit sector). 

Never underestimate the work involved in ramping up your agency allies, then keeping them looped in and on point with your evolving program strategy and goals. It requires at least the same investment of time and effort (and sometimes more) as doing the legwork yourself. 

2. The formula for earned media: Issue press release and wait for phone to ring

I’ve found myself whacking this mole, admittedly more often with my colleagues outside the PR realm, many times over the years. Any PR pro worth her weight in feathers knows the press release is merely the first step of a thousand-mile journey. 

Most of the biggest and best stories I’ve placed never came within miles of a press release. There is simply no shortcut around fleshing out angles, targeting the right messages to the right reporters, and then pounding the pavement until you obtain the coverage you want. 

3. Media coverage is all you need. 

I don’t think I’m the only communications practitioner for whom part of my professional ego rests on my last best media hit. A top-tier national newspaper or broadcast? I’m riding high. 

In the business of motivating or changing audience behaviors, I’ve come to believe that media pickup is only one leg of the stool. Even the most prominent hits sometimes puzzlingly fail to move the needle or push the discourse forward. (For me, this was a New York Times hit whose timing wasn’t well thought out.) 

It’s my job to make sure that my media strategy is working in tandem with a smart marketing plan, and that I’m serving up consistent and complementary messages in all the channels where I work—paid media (which I admittedly don’t do much of at my nonprofit), social channels, and my own organizational vehicles, including digital, print publications, and face-to-face presentations. 

4. Getting local coverage is a cinch. 

Nothing is ever simple, and that includes obtaining high-quality local media coverage. Though it’s tempting to “shrink” a local story in my mind, the truth is that it’s no less work to successfully target the right local reporter than a national one. 

Certain factors can even make it harder, such as dwindling staff in local newsrooms and the non-negotiable requirement to find articulate and compelling spokespeople with a direct tie to both the story and the region of interest. 

The upside: Local media can be wildly effective. The downside: I’ve walked away empty-handed from what I thought was a slam-dunk local strategy on more than one occasion. 

Source

M&S moves £60m media account to Mindshare

Posted in News on 14 April 2014
M&S: latest campaign, shot by Annie Leibovitz, stars Doreen Lawrence, Emma Thompson and Annie Lennox

Mindshare takes over the business from Walker Media, which has handled the bulk of the account since 2000.

Mindshare has also been appointed to the digital media planning and buying business, some of which was held by Profero.

A spokeswoman for M&S confirmed a review was taking place but declined to comment further at this stage.

It is understood that the review was prompted by M&S's desire to focus on a digital and multi-channel approach to media.

 

The move ends months of speculation about M&S's marketing arrangements, after Patrick Bousquet-Chavanne took over as marketing director in February, following the retirement of Steven Sharp.

 

There is not currently a review of M&S's creative advertising business, which is held by Rainey Kelly Campbell Roalfe/Y&R.

The news comes as M&S revealed its trading results for the fourth quarter of 2013, which showed clothing sales were up 0.6 per cent on a like-for-like basis, suggesting a turnaround after they declined for the last ten quarters.

M&S's chief executive Marc Bolland said today that he was aiming to transform the company into an "international, multi-channel retailer."

 

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The evolving, expanding Twitterverse: A look at the latest updates

Posted in News on 14 April 2014
Social media managers for brands, corporations, and small businesses will be looking much more seriously at how they use their platforms after massive changes to two top social networks. 

Facebook made headlines after it released a list of revisions to the way brand pages work. The short list includes a drastic reduction in impressions for brand posts; a heavier reliance on paid, inorganic reach; fewer but larger ads; and some design modifications that shift the Facebook wall to the left—a subtle attempt to circumvent users’ learned behavior of ignoring sidebar ads. 

Twitter has answered these controversial changes with excellent updates to the design of the Twitter profile, as well as a few introductions that will transform Twitter culture. Brand managers will love the new, larger profile header image. Not only is it larger than Facebook’s has ever been, but it also seems to avoid many of the Facebook restrictions. 

Brand managers will probably be able to put up whatever they want on their brand banners. Restricted only by what works and what doesn’t, they’ll quickly learn to effectively use this space. This is one aspect of Twitter that brand managers love: The platform leaves “best practices” up to the users to decide. Perhaps followers don’t want to see an offer-laden header—or maybe they do. Twitter isn’t going to judge. 

Along with the larger header comes a larger, left-aligned profile image that gives brand managers a larger canvas to express themselves. This will allow them to put greater emphasis on their logos. Did I mention that this profile image is also far larger than what Facebook allows? 

Another excellent update that brands will love is the ability to “pin” a tweet to the top of their profile. Got an amazing deal on a product, but don’t want to continually post it? Pin it. Trying to get a hashtag to catch on? Pin it. Want everyone to see that awesome image you posted last week? Pin it.

This is another feature borrowed from Facebook, but it flows seamlessly with Twitter’s functionality. Along with this change, users will find their first several tweets are larger than ever before. Twitter has enlarged the font size and bolded it. This reinforces the importance of your latest tweets and helps direct the attention of the viewer. 

All these changes amount to a fresh new look that enhances the visual experience of the feed, similar to the beloved Instagram and Tumblr. 

One can’t comment on Twitter’s updates without acknowledging the obvious visual mirroring of Facebook’s profile page. It’s blatant, but it’s also as if the Twitter designers said, “Let’s take the Facebook Page profile and make it better.” 

The upgrade is more streamlined with more white space and less of the Facebook-style branding. That means more opportunity for a user to customize his or her page. The only branding on the new Twitter profile page is Twitter’s little, blue bird. After all, do users really need to be reminded of what platform they’re on? 

This blank slate approach is Twitter giving brand managers the creative freedom to do as they please. The best will survive and thrive, and the bad ideas will eventually disappear. 

While Facebook is regulating, governing, and charging, Twitter is opening a vibrant user experience of trial and error, experimentation, and freedom. Twitter knows its rival is taking quite a bit of flak from social media managers, marketing coordinators, and small-business owners for its profit-driven changes. 

For a marketer, brand manager, or social media marketing agency, the Twitter updates offer much more to work with. Twitter clearly wanted to make a splash, and by unleashing these updates on the heels of Facebook’s sorely received changes, stakeholders will be encouraged to take a hard second look at Twitter as a platform.
 
As Twitter continues to roll out updates, including more intuitive ad-buying opportunities, design upgrades, and whatever else its creatives dream up, the platform will continue to garner the good will of its users while persuading new users to consider taking the leap into the Twitterverse. 

 

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Evolution Dome Supplies Hospitality Structure for Sports Venue Media & Tech Summit

Posted in News on 14 April 2014

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A new industry event has brought together global names in broadcast, production and innovation with sports clubs and sports venues from across the UK. The Sports Venue Media & Technology Summit tackled the key issues faced by modern sports venues and the opportunities created by connectivity and technology. Central to the summit was a specialist inflatable structure supplied by Evolution Dome.

One of the Evolution Dome’s 20m inflatable structures was used as the on-site hospitality zone and was linked to the summit’s main venue and auditorium. The dome provided a flexible, contemporary space where the 150 delegates and event partners could network during lunch and coffee breaks. Delegates were able to watch the summit sessions live from within the dome on a high-resolution modular LED screen.

Evolution Dome’s Director Ash Austin said the event was a great opportunity to showcase one of the company’s flagship products.

“The 20m Dome is a fantastically versatile structure that met the needs of this event perfectly. The ethos of the Sports VMT Summit was to identify new technologies and innovations. The use of our modern, air-filled dome was therefore extremely complimentary to the programme.”

Evolution Dome’s Inflatable Structures have graced prestigious locations including King’s College Cambridge, Birmingham’s NEC, London’s Battersea Park, and a number of venues worldwide.

Screen and broadcast solutions provider ADI.tv hosted the Sport VMT Summit at its headquarters in Preston, Lancashire.

 

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