News

The 101 on Google's Pigeon Update: What You Need to Know

Posted in Tips on 22 August 2014

Google and their animals (or birds) lately. You might have already heard about Google Pigeon, or at least have seen the name floating around online. Just what is this update? Was it a web content update? Let’s take a look at just what pigeon is, how it will affect you, and just how you can start writing perfect content that Google Pigeon will adore (think breadcrumbs on a street).

Wait, What Is Google Pigeon?

It really does seem like Google is constantly releasing new algorithm updates, and it is starting to get quite confusing for many. We have Search Engine Land to thank for coining the name ‘pigeon’ for this fairly significant update which tailors local search results for consumers, making it easier for them to find something in their area.

While it is a local search update, it does actually count web content in the changes. This is because your web content needs to be location specific if you want to rank in local searches – makes sense, right?

How Is It Going To Affect You?

The update is mainly going to impact and affect your local search ranking. Link Assistant points out that unlike Penguin and Panda you will not receive penalties for your content, so you can relax on that score. It is, however, going to impact where your site appears in the SERPs when someone in your area is looking for a business that offers whatever you offer. For example, if you are a dog groomer in the Tulsa area, then someone searching for a dog groomer in Tulsa is more likely to find you.

How Should You Start Writing For Pigeon?

With these changes to local search rankings, you’re probably wondering just how to write for your web content and local listings.

1. Utilize Those Local Search Apps

The one thing that is definitely being boosted as a result of the Pigeon update is the ranking for companies that utilize local search apps; specifically Yelp. For awhile, Yelp had problems with how they were being represented in Google searches, but the Pigeon update rectified that.

2. Create Location Specific Content

This new update is all about location, location, location, which means you really need to boost or start working on that location specific content. Creating location specific content was crucial before Pigeon and it is even more vital now since it focuses so closely on local search results for Google users. If you haven’t already, you should start crafting some location specific material such as landing pages, to bring in those local search results. A few tips on getting the best results are to utilize long tail keywords and to have location specific landing pages.

3. Ask For Customer Reviews to Boost Your Local Reviews

Again, local search optimization is vital to this new update from Google, and one of the best ways to get noticed is to have customers review your shop on Yelp or other local apps. You can offer incentives to people when they come in and say, “If you rate our company on our Yelp account, you get an awesome free thing!” This could be a cinnamon roll if you are a bakery or a little gadget for other businesses. Just choose something fun that you know people will like! This can also help boost your review from the customers because they will be in a good mood after getting something awesome for free.

4. Have More Site Authority

As you’ve read multiple times in multiple blogs, site authority is important to ranking. In the Link Assistant article mentioned previously, the higher your site authority, the better your chance to rank in local Google searches. This is one of the great benefits of Pigeon, yet it can be detrimental to some sites with lower domain authority. Several ways to improve your domain authority is by getting rid of bad links, having a great SEO strategy in place, having excellent and likeable content, etc. Head on over to Quicksprout for an excellent guide on improving your domain authority. Remember, you really want to do this to rank well with Google Pigeon – so take some time to read over the guide and look at other industry resources.

5. Fill in The Gaps And Strengthen Those Profiles

It can be cumbersome to write in every little detail on your social media profiles, especially on G+ and the various local search applications available. Laziness, however, has its own pitfalls so fill in the gaps to strengthen your profiles by utilizing SEO, especially local search optimization.

In Closing

Google Pigeon is really going to benefit a lot of local search results and can definitely help bring in more customers if you have updated your content for local search optimization. This is something that will benefit all involved, so take this opportunity to improve your content and local listings. You’ll be glad you did!

 

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Three Ways Improving Your Copy Can Boost Conversions

Posted in Tips on 22 August 2014

Have you noticed the evolution? If you’ve been paying attention the last few years, you have seen a progression that started with search engine optimization which led to website optimization and finally to conversion optimization. Each has focused on priming your web pages to produce optimal performance in one area or another (search, visitor experience/usability or conversions).

What’s at the center of all of these? Copy. Words. Text.

Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) plays a major role in reaching your goals. Here are three specific instances where improving your copy can ultimately boost your conversion rate.

No. 1 – SEO Copywriting Brings in More/Better-Qualified Traffic

It sounds odd to talk about search engine optimization as part of the conversion process. It is the beginning of the process because your search engine copywriting actually starts with your title and description tags.

If you use your title and description for more than a place to stuff keywords, you can attract more-qualified leads to your site. People who are more targeted to what you’re selling stand that much greater of a chance of converting.

Instead of just cramming all the keywords you possibly can into the 65-69-characters or visible space, differentiate your company/product a bit. Even one carefully chosen word can set you apart from your competition and cause people to click to your web page over someone elses.

No. 2 – Copywriting Pulls More Sales from Existing Traffic

Once those prospects arrive on your site, the copy on your web pages will have a heavy hand in keeping them engaged. Copywriting that speaks your target customer’s specific language and connects emotionally with them on their level will create an environment that allows your visitors to find just what they are looking for.

Combine that with clearly stating your unique competitive advantage (UCA) and your leads will quickly see why you are the obvious choice for them. When’s the last time you visited your competitions’ websites? If your copy reads the same as theirs, offers the same products and services, and states the same benefits as your competition, it would be difficult for your customers to make a confident decision.

No. 3 – Calls-To-Action are More Effective with Good Copy

Whether you’re writing a couple of words for a button or an entire paragraph for the closing of a long-form landing page, calls-to-action (CTA) are vital for conversions. Taking for granted that visitors will automatically know what to do next or will actually do it is a disastrous mistake.

I’ve seen many instances where perfectly good copy was ruined by the lack of a well-crafted call-to-action. When writing yours, make sure each one is:

  • Compelling – Give visitors a reason to click or call. Using a benefit, an end result or an intriguing vision statement can work well. “Begin losing weight the minute you call” is more compelling than just “Call now.”
  • Clear – Offer precise instructions so visitors have no misunderstandings. Pages with no call-to-action (and perhaps just a phone number at the top of the page) or those with unclear direction leave visitors confused and unlikely to move forward. If, for example, you want people to call, tell them so and give the telephone number in the CTA. Don’t assume people will take the time to search for your contact information.
  • Visible – Also never assume that your visitors will notice various elements of your design. Using the example above, you may very well have your telephone number in the banner at the top of your page. However, online surfer move at the speed of light so they will likely skip right over that information. Make the CTA a different color than your design pallet, bigger, surrounded by more white space or otherwise set apart so it stands out like a beacon.

Once you decide to optimize your Web pages (whether for the search engines, usability or conversions) following these three tips can help you improve results.

There are other steps you can take as well. If you’re serious about getting higher rankings and conversion rates from each of the pages on your site, you can start by correcting these three common mistakes.

From there, both rankings and sales should rise naturally.

 

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Six Steps to Social Marketing Success with LinkedIn for Your Business

Posted in Tips on 22 August 2014
Companies of all sizes have bought into the idea that social media can be beneficial for their businesses. Whether image marketing on Pinterest, engaging customers on Facebook or even posting vacancies on Twitter, social media sites provide a new way to communicate.
 
LinkedIn is often overlooked but, as the world’s leading business-oriented social media platform, it has a lot to offer. With 300 million members in more than 200 countries, the site can be invaluable in building contacts that can help you grow your business.
 
Here are six tips to help you get the most out of LinkedIn:
 
Spend some time on your profile
Your corporate website is like a virtual shop window, You can choose to set up a company page, which is essentially like having your own mini-website within LinkedIn, but with your personal profile you’re selling yourself. You need to flag your skills, experience and expertise and give people a reason to connect, communicate and ultimately do business with you.
 
LinkedIn claims that users with complete profiles are 40 times more likely to receive opportunities through the site so make sure you fill in all fields and ensure the inbuilt ‘completeness’ guide hits 100 percent. A professional looking photo is a must and you should also provide details of your sector or industry, current and past positions, education or skills. You can also link to other social profiles and your website, giving a handy boost to your SEO in the process.
 
Build your contacts list
LinkedIn is all about making connections but don’t be tempted to go for quality over quantity. You can use e-mail lists and digital address books to find existing contacts who are already on the site and send invites to those who aren’t. You should also be on the lookout for valuable new contacts but sending out bulk requests to strangers can be annoying and counter-productive. Try to personalize each request and give a brief reason for the contact.
 
Try to make regular contact with your connections and not just when you want something from them. This can be difficult if your connections run into the hundreds or thousands but LinkedIn can automatically ping you when your connections undergo certain changes like taking a new job. Send congratulations, respond to interesting updates and nurture an ongoing relationship.
 
Use LinkedIn for multiple purposes
LinkedIn is perfect for general networking purposes but the fact that it is a site for professionals means it can also be used for promoting your own services or finding ones that you need, finding freelancers for one-off or on-going assignments, posting jobs and finding new permanent staff. Advanced search options allow you to explore specific industries, companies and prospects to help you make the most of the site.
 
Join groups and be active
LinkedIn Groups provide a great way to connect with other professionals in your sector or field of interest. You can ask for advice, benefit from others’ ideas and expertise and also showcase your own. You can also start your own group, but in some areas there might already be a surfeit and you will have to grow your membership by offering great, regular content and establishing yourself as an authority in the field. It can help to narrow your focus to a particular niche rather than trying to represent an entire sector.
 
Your status update is another good place to flag up content, whether linking to your new blog or a video or news item relevant to your field. You can also use it to make announcements related to yourself or your company. Remember that LinkedIn is a business-oriented site and tends to be used in a different way to most other social media sites. The odd ‘social’ post is OK but try to keep the majority of your updates relevant to your business and keep the amusing cat videos for your (personal) Facebook profile.
 
Earn recommendations
Recommendations are brief statements provided by those who know you attesting to your skills and qualities. Endorsements are essentially a simpler, quicker version allowing a member to endorse a connection for a particular skill at the click of a button. Both can allow people viewing your profile to see that others recognize and value your competencies. One of the best ways to earn recommendations and endorsements is to leave them for others you know and have worked with. You can also put in polite requests to previous clients or employers.
 
Consider LinkedIn ads
Posting an ad on LinkedIn might not have the same reach as one on Facebook or Google AdWords but it can be very tightly targeted and highly effective if you know your target demographic. Your targeting options could be as narrow as a specific job title or a job function, such as marketing or engineering. You can also target by location, industry, company or even LinkedIn groups. You can also select either a basic advertisement that follows the traditional text and image format, or a video ad that includes a play button on the image.
 

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Facebook Offering Rewards for Bug Discoveries in Oculus Rift

Posted in News on 22 August 2014
If you’re a virtual reality aficionado, there may be a way to make money from your passion.
 
Facebook is now including Oculus Rift, its virtual reality gaming glasses, in its bug bounty program. The social network doled out $2 billion last month to purchase the maker of the device: Oculus VR. Oculus Rift is expected to hit the market later this year or in early 2015.
 
Now that the Oculus Rift headsets are part of the bug bounty program, users can report bugs to Facebook for a monetary reward. Those who notify the firm of small or minor glitches will receive the minimum reward of $500. The reward increases based on the severity of the bug discovered and there is no maximum payout. Last year, the social network shelled out $1.5 million in bug bounties.
 
Facebook security engineer Neal Poole told The Verge most bugs are in Oculus’ messaging system, but he anticipates that could change when the device — Facebook’s first hardware product — goes on the market.
 
“A lot of the issues that come up with Oculus are not necessarily in the hardware yet,” Poole told The Verge. “Potentially in the future, if people were to go explore and find issues in the SDK or the hardware, that is definitely of interest to us.”
 
Oculus first gave a demonstration of the Oculus Rift prototype at the Electronic Entertainment Expo in June 2012. Since then, its invention has generated a lot of interest. The company launched a Kickstarter campaign in August 2012 to further develop the product and surpassed its $250,000 goal in just four hours. It had secured more than $1 million within 36 hours and, by the time the month was up, it had managed to raise more than $2.4 million.
 
Oculus is Facebook’s second multi-billion-dollar purchase this year — it snapped up messaging app WhatsApp in February for $19 billion.
 

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Chairless Chair Geared Toward Safety, Productivity

Posted in News on 22 August 2014
Wearable Ergonomic Device Being Created
 
Have a seat without ever sitting down.
 
It sounds odd but a new product being worked on by Noonee is exactly that, a chair that is not a chair but still provides support and relieves stress on one’s body. It’s being pitched as a means to help productivity among factory workers while lessening the fatigue and stress they face each day at work.
 
Explained in a simpler way, it’s the latest ergonomic creation that could truly benefit companies and employees.
 
“It enables a completely new experience of resting your legs while moving around. Our innovation is based on robotic principles for Bio-Inspired Legged Locomotion and Actuation, and on the principles of Passive Dynamics research,” the company’s website explains. “Integrating the knowledge and insights gained from these research approaches has allowed us to overcome the weight and power constraints of wearable mechatronic systems.”
 
The Chairless Chair is lightweight and worn on the legs directing bodyweight toward the heel of the wearer’s shoes. The device itself does not touch the ground meaning users can still walk with it on but, when working in a stationary position, supports normal muscle function in the lower limbs.
 
The team behind the product says the Chairless Chair addresses not only productivity but safety concerns for companies across the globe.
 
“Safety concerns must be addressed for all groups represented in the workforce, especially those related to injuries due to awkward postures or repetitive stress,” the site says. “Such injuries result in heavy costs, including medical expenses, operations down time, workers compensation premiums and retraining. These costs are a major burden for companies and their employees and can be reduced by using adequate preventative measures.”
 
The patent for the Chairless Chair is still pending.
 

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Instagram Gives Businesses Needed Tools

Posted in News on 22 August 2014

Advertisers Can Track Their Work on Photosharing App

Companies that have been using Instagram can finally find out if their efforts have been paying off.
 
While it has been nearly a year since the Facebook-owned app introduced advertising, those companies taking advantage of the photo-sharing network have never been able to track their impact to see if users have been paying attention. Until now.
 
“We’ve heard from brands that having more insight into how people engage with and respond to their photos and videos is an important part of evolving creatively,” Instagram posted on its blog Wednesday. “We’re excited to announce that over the coming weeks and months, we’ll begin rolling out a new suite of tools to help brands better understand the performance of their paid and organic content on Instagram.”
 
This should be music to the ears of companies who have been using Instagram to reach existing and potential customers. The new ad tools, including a dashboard interface for performance tracking, allows businesses to analyze if the app is helping them reach out.
 
One of the coolest things though, as pointed out by Tech Crunch, is the ‘ad staging’ aspect where ads can be built, previewed and worked on prior to being sent out on Instagram.
 
“We’ve worked closely with several of our advertising partners to make sure these tools meet their needs. We’re now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year,” the blog post explains.
 

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10 skills PR pros have that other professionals don't

Posted in Tips on 21 August 2014
The idea of do-it-yourself PR never seems to lose its luster.  
 
Thanks to the rise in PR tech, there are a slew of new tools that companies can use now to help them do their own public relations. Startups can pay a monthly subscriptiosn for a press-release-writing services, find platforms to help write better pitches, and dig up budget-friendly media contact databases. 
 
These are pretty good options for companies that may not yet be ready for a comprehensive PR program, but want to get their feet wet. I love seeing this level of innovation in the PR industry. Though, many would argue that these types of platforms and services, when in the wrong hands, make for the type of PR abuse that drives a wedge between PR pros and journalists. 
 
It's why organizations still turn to agencies and in-house PR teams when real communication strategy is needed to drive brand reputation and sales. In 2013, the PR industry grew 11 percent globally, and is expected to grow more than 20% in the next decade. 
 
When it comes right down to it, companies still turn to true PR pros when they realize there are certain things that only the true PR pro can do with aplomb. Here are the top 10.
1. Categorize stories as pitches, press releases, or none of the above.
2. Identify the right media contact to pitch for a story, even when that writer’s name isn’t on a masthead or in a massive contact database.
3. Communicate with influencers in a way that isn’t off-putting, but rather nurtures long-term relationships.
4. Know what kinds of campaigns will drive high Web traffic but few leads, and which ones will drive many leads but little Web traffic.
5. Come up with ways to say “no comment” that doesn’t send up red flags.
6. Find the real story inside the organization, not just the sales pitch.
7. Teach executives how to engage with humans, not just sell to anyone in earshot.
8. Juggle hundreds of quick deadlines and not miss a beat.
9. Find 10 different ways to repackage a single piece of content
10. Create opportunities for positive outcomes to emerge from negative publicity.
 

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Negotiating Secret - See More Than You Think

Posted in Tips on 21 August 2014

They say the secret to mastering negotiations is seeing and not thinking. One should negotiate in the present and focus on the facts, otherwise it will be impossible to catch up and guess what will happen next. Anticipation is the key to success in business. To predict an opponent’s moves, you have to adopt a special mindset called “discovery-vision-insight.”  Simply put, you’re switching your focus from thinking to seeing.

In negotiations, thinking can be dangerous

In today’s extremely competitive business world, the thinking-cognitive mindset is an omnipresent minefield. Analysis, critical thinking, mastering sophisticated and elaborate tools and models such as SWOT examinations, scenario planning, financial modeling, and cost-benefit analysis have gone the mainstream. These techniques are broadly used by companies to reduce risk and help their businesses thrive. Most people are compelled to rely on their intellectual abilities, and some don’t realize that over-thinking an idea can have dreadful effects.

Negotiations are often associated with logical reasoning, hypotheses, expectations, guesses, and assumptions. Many business individuals think too much, and they eventually obsess over facts that can’t lead to anything good. Why bother trying to guess an opponent’s next move, when you should stay focused on your own strategies? Should you be questioning every statement made by a partner just because their business is more successful than yours? No absolutely not. Stop thinking about others and focus on what you want and deserve. Be a good listener, observe, and act.

See, don’t judge

As human beings, we’re used to judging and criticizing everything and everyone around us. During a negotiation, you should just focus on seeing what’s right in front of you. Ask yourself four very simple questions:

  • What am I trying to achieve with this negotiation?
  • What am I seeing in front of my eyes?
  • Who am I seeing?
  • How do I want this deal to end?

Although first appearances matter a lot in business, just because your opponent looks terrified, it doesn’t mean that he’s actually terrified. Let’s not forget that unethical negotiation techniques and sneaky strategies are extremely common, and they’re usually used when you least expect it. Judging can often lead to bad deals. A fancy suit, an expensive watch, and an aggressive attitude can often be more powerful than your opponent’s speech. Pay close attention to what they’re saying, assess every claim, and don’t let them intimidate you with their appearance.

For the discovery-vision-insight mindset to flourish, you have to see without evaluating or judging. Empty your mind and ward off assumptions and expectations, whether positive or negative. Be ready to see and discover, gain insight and only form an opinion based on real facts. Assess behavior, body language, tone of voice, and embrace discovery. You may not want to admit it, but oftentimes opponents have a lot to teach you.

Don’t let emotions get under your skin

Every human being is an emotional individual. In business, people should hide emotions. Whether you’re an expert negotiator or a beginner, it’s often impossible to get rid of your anxiety, excitement, fear, or concern, and that’s OK. It’s all about control. As long as you choose not to let your nerves get the best of you, nobody will ever guess what you’re feeling. Keep your cool and never lose your temper; don’t allow opponents to use manipulative techniques to get what they want. For those who value knowledge, experience, know-how, and expertise, here’s something to think about: sometimes, the utmost power of a business negotiator is to pretend he doesn’t know what the other party is talking about. This technique is more like a safety measure you can use if the other side is trying to manipulate you, or lie to you.

There are many secrets to successful business negotiations entrepreneurs and leaders are not using. They don’t have the courage to take a risk, and since they lack negotiation training, they would rather stick to basic strategies rather than trying something new. To win in business, you have to think outside the box. Otherwise, you can be perceived as weak, naive, or inexperienced. Seeing can be a lot more important than thinking — observe, assess behavior, listen and only afterwards you can make an opinion. Appearances are deceitful, especially in negotiations.

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Five Ways Businesses Can Thwart Cyber-Data Attacks

Posted in Tips on 21 August 2014

You’ve probably heard about (and may have been personally affected by) the cyber-attack on Target last year, but did you know these crimes continue to occur every day?

In an era of increasing online connectivity, cyber-crime and cyber-terrorism continue to have an impact on businesses and individuals across the globe. Hackers in various countries employ their skills and software to break into company databases to obtain sensitive information about these businesses and their customers.

Data hacker targets include credit card numbers, banking information, Social Security numbers and business operational information. They use this data for various purposes, including:

  • Cybert-errorism. Individuals opposed to Western values or practices may wish to thwart the profits or aims of business or government entities and cause harm to the country as a whole.
  • Financial gain. Some cyber-criminals seek to use the financial or identifying information of their victims to obtain money for their own use or that of their employing organization.
  • Political purposes. Evidence indicates that some cyber-attacks may be linked to foreign governments who seek to gain information to use for themselves (or against the U.S.).

Regardless of their intent, cyber-criminals represent one of the most serious current security threats to business, individuals, and the government.

Recent attacks on Texas companies indicate continued vulnerability

Despite the international nature of cyber-crime, a recent data breach hit close to home when two Texas companies discovered they had been targeted:

  • Houstonian Hotel, Club and Spa. On July 8, more than 10,000 guests of the Houston luxury retreat discovered their credit card data had been snatched by cyber-criminals in amalicious software attack. The breach occurred between Dec. 28, 2013 and June 20.

After the U.S. Secret Service alerted Houstonian staff of the breach on June 10, they acted quickly to secure their customers’ information. They replaced and overhauled their existing systems, then employed a data forensics firm to assist with strengthening digital security. They also informed the affected customers by e-mail.

  • Spec’s liquor stores. One of the largest liquor store chains in Texas, Spec’s, discovered a data breach in March that occurred between Oct. 31, 2012 and March 20. According to the retailer, about five percent of customers’ transactions became exposed to hackers, including those using credit and debit cards and checks.

To help customers recover from potential harm caused by the attack, Spec’s offered potentially affected individuals free identity theft protection and credit monitoring for the coming year.

How businesses can keep their data safe

Modern businesses retain a great deal of electronic records, from customer contact and transaction information to their own financial records. To combat the increasingly sophisticated threat posed by cyber-criminals and terrorists, companies must implement new security methods, such as:

  1. Electronic access control. Building security features, such as rack-level electronic locks and RFID card readers, only authorized personnel to gain access to areas where sensitive information is kept.
  1. EMV cards. Microprocessor chips embedded within credit cards create uniquely coded transaction information with each purchase. This tool — already common in Europe and likely to become so in the U.S. — offers better security than traditional “mag stripes.”
  1. Point-to-point encryption. Also known as “end-to-end encryption,” this method uses a complicated process to encrypt credit card information from point-of-sale (POS) transactions. Data travels to a secure outside site, which prevents interception as the POS terminal transmits information to a payment processor.
  1. Securing cloud data. While information stored in the cloud is never completely safe, businesses can use techniques such as creating unique and complicated passwords, encrypting files, and using encrypted cloud services.
  1. Including mobile devices in security plans. Smartphones, tablets, and laptops are as “hackable” as desktops and other infrastructure, but many companies fail to secure these devices properly. Encryption and malware protection applications are essential for mobile devices. In addition, individuals who travel internationally for business should takemeasures to ensure authorities don’t seize their sensitive mobile data.

Fort Worth criminal attorney Jeff Hampton notes theft is a serious crime in Texas, whether it occurs virtually or in person. Businesses and individuals can protect themselves by staying abreast of the latest security trends and threats, as well as remaining cautious whenever they give sensitive information to other parties.

 

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UPS Latest U.S. Company to be Hacked

Posted in News on 21 August 2014
UPS is warning customers their private data could be in the hands of hackers after 51 U.S. stores in 24 states were breached.
 
The malware intrusions, which affected one percent of the 4,470 UPS stores in the U.S., occurred between Jan. 20 and Aug. 11. According to a UPS press release, anyone who used a debit or credit card in one of the affected stores during that time could be affected.
 
Customer information such as names, postal addresses, e-mail addresses and payment card information was all vulnerable before the IT security firm UPS hired secured the firm’s computer systems.
 
“We apologize for any inconvenience and impact this incident may have had on our customers,” the company said.
 
“At this time, we are not aware of any reports of fraud associated with the potential data compromise.”
 
UPS is notifying customers whose data could be impacted. The company is urging them to keep an eye on their account activies for discrepancies. UPS is also offering free identity protection and credit monitoring services for one year to anyone who used a credit or debit card at one of stores hit by the hackers.
 
UPS Store president Tim Davis apologized to all of his company’s customers.
 
“I understand this type of incident can be disruptive and cause frustration.  I apologize for any anxiety this may have caused our customers.  At The UPS Store the trust of our customers is of utmost importance,” he said. “As soon as we became aware of the potential malware intrusion, we deployed extensive resources to quickly address and eliminate this issue. Our customers can be assured that we have identified and fully contained the incident.”
 
Stores were affected in Arizona, California, Colorado, Conneticut, Florida, Georgie, Idaho, Illinois, Louisiana, Maryland, Nebraska, Nevada, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Dakota, Tennessee, Texas, Virginia and Washington.
 

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