News

iOS Developer

Posted in Jobs on 31 July 2014

Location: Sydney

Required experience
- Proven track record of developing successful high profile commercial iOS applications
  - - With client/server integration
  - - With high transaction volumes
- Expert skills in iOS development
- Working hands on knowledge of developing Android applications
- Experience with unit testing for mobile platforms
- Knowledge of Restful services
- Strong understanding of software design patterns and object oriented programming principles
 
Required Attributes
- Strong focus on the end user experience - with useability and speed being primary objectives
- Have a strong appreciation of continuous delivery and automated testing and the value that these provide
- You must be a team player; collaboration should be in your nature
- You will be comfortable presenting new ideas and techniques to your peers and senior management
- A keen interest in current trends and emerging technologies in mobile app development
 
Desirable Experience
- Have some commercial experience in either:
  - - Web development (HTML/CSS/JavaScript/Mobile web) or
  - - .NET development (C# , ASP.NET)
- Exposure to continuous delivery practices and principles
- Experience with automated testing for mobile apps
- A good understanding of branching and merging strategies and when it's appropriate, preferably commercial experience with Git
- Software engineering background preferred
 

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Events Administrator

Posted in Jobs on 31 July 2014

Bond University

About the Position: 
The Office of Commercial Services is seeking to appoint an experienced Events Administrator to join the team. This role is responsible for assisting the Events Sales Coordinator with conferencing and events enquiries, providing proposals, liaising with internal and external stakeholders regarding event requirements, as well as assisting in prospecting and appointment setting.
 
Reporting to the Events Centre General Manager, the Events Administrator is responsible for maintaining client relationships, invoicing and payment processing, creating and managing Event Orders along with the day to day administrative tasks associated with conferences and events. 
 
About the Person: 
To be successful in this position, applicants will possess two years working experience in a similar position, as well as excellent communication, negotiation and networking skills. Exceptional time management, organisational and planning skills and the ability to work under pressure to meet deadlines and targets are also a required.
 

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Digital Marketing Specialist

Posted in Jobs on 31 July 2014
Join an innovative and fast growing digital marketing agency focused on delivering cutting edge solutions. If you are looking for a relaxed, fun working environment where politics are non-existent, then this is the role for you!
  
What you'll be doing:
- Managing, executing and reporting on digital campaigns end-to-end  
- Working on campaigns across SEO, SEM, Social Media, Media and eDM
- Contributing to the development of digital campaigns, strategies and in-house processes
- Keeping up to date with the latest trends in the digital marketing world
 
What you'll need to get the job:
- 3+ years proven experience in a digital marketing role (preferably with an established digital marketing agency)
- Strong knowledge and demonstrable experience across SEO, SEM, Google Analytics, social media (paid and organic) and media buying
- Exceptional skills with an Excel spreadsheet
- Results and solutions driven
- Enthusiastic and passionate about digital marketing
 

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Java Developer

Posted in Jobs on 31 July 2014

Location: Sydney

Reporting to a Technical Lead the candidate will be involved in all stages of the software life-cycle from requirements gathering to development and testing of real-time and EOD systems. 
 
The role is multi-faceted and extremely varied - areas of responsibility will include:
- Development and maintenance of current software applications and providing support.
- Technical analysis and produce quality functional, detailed design, unit test plans from requirement specifications per standards and guidelines.
- Providing rigorous software testing and performance tuning before implementing in critical operational environment.
- The supporting of implementations and providing 3rd line support to systems and improvement of processes and productivity in projects. 
 
Essential Skills:
- 6+ years of Java Development experience.
- Experience working with FIX messaging (ideally for futures and options)
- Knowledge of SDLC, Object-Oriented analysis and design.
- Spring/Hibernate/SQL
- TTD
- Continuous Integration
- Commercial experience of a drop copy solutions in the past
 

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ASP.NET MVC Developer

Posted in Jobs on 31 July 2014
Location: Melbourne
 
About the role:
Looking to add a technically minded ASP.NET developer, familiar with current design patterns and coding standards as well as legacy systems. You will have a very strong understanding of software design and architecture and have the skill set to develop secure and efficient web applications within a team environment.
  
Reporting to the Technology Lead, you will be part of a team of 7 developing challenging and complex web applications for a variety of clients.
  
Skills needed to be successful:
- Demonstrable proficiency with ASP.NET 2 - 5 inclusive 
- Expertise with C#, Web Forms, MVC 1,2,3, LINQ
- Strong front end coding ability including JavaScript / jQuery / AJAX 
- Experience with SQL Server and Web Services
- .NET CMS experience (Sitecore, Kentico) 
- Excellent communication skills
 

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8 tips for a perfect pitch

Posted in Tips on 31 July 2014
You can have the best and most impactful news in the world, but you’re unlikely to receive media coverage for it if your pitch is off. If you contact the wrong reporter or send a lengthy, tortuous email, you’ll be promptly sent to their spam folder, never to be thought of again. 
 
If you want more media mentions and social buzz, you’ll need to perfect your pitch. Here are eight tips to help you generate publicity: 
 
1. Establish rapport with media and influencers. While most journalists and bloggers prefer to receive pitches via email, you should build a relationship outside of the inbox. Follow reporters on Twitter or their preferred social networks. Many reporters are too busy to meet in person, but you can sometimes swing it. Attend some of their events or conferences. You’re more likely to talk with them at an event than when they’re in the office or out covering a story. 
 
2. Know your reporter. You should only contact a reporter if their beat and audience is relevant to you. Reporters only want to receive a pitch if it’s important to their readers. Anything other than that will be regarded with disdain and deleted. 
 
3. Speak like a human being. You’re not asking for an audience with the queen, so don’t write like you are. Also don’t be so informal that you litter your emails with emoticons or triple exclamation points; you do need to exercise professionalism. Use the same style you would observe when first emailing with a potential client or business partner. 
 
4. Get to the point. Pitches aren’t the time to be a long-winded. Most people read their emails on their mobile devices, which means you’re working in a small space. A good rule of thumb is to introduce your pitch by the end of the first paragraph. Strong subject lines also help. 
 
5. Answer the five Ws. Reporters will love you if you answer the five Ws for them: who, what, when, where and why. For bonus points, you can even answer the “how.” Answering the questions will help you frame your story and will prove its relevance to the reporter. 
 
6. Offer other media. Words are not your only resource. Don’t rely on them alone. Many news outlets have cut their photography and video budgets, which means they need media assets. Take the initiative and offer reporters whatever supplementary photographs, diagrams or videos you have. 
 
Don’t attach any media files to your pitches; they make for large emails, and emails with attachments often are blocked by firewalls. Instead use links and tell the reporter you can furnish other digital media if needed. 
 
7. Use bullet points. Think about how you read. Your eyes probably gravitate to the bullet points found in an email or blog post. Use the instinct to your advantage and call the reporter’s attention to the key facts. 
 
8. Use proof points. Numbers and statistics can make for a convincing argument, but only use them if they help you paint a better picture. Also remember that exact numbers like 1,807,389 can make a simple subject unnecessarily complex. Consider rounding off numbers for the sake of readability. Using specific examples or case studies are another example of compelling proof points. 
 
Crafting the perfect pitch takes work, but it’s never a wasted investment. As you send out more refined pitches, you’ll find yourself in tune with the reporters, journalists and bloggers receiving them. By making a few simple tweaks, your pitches will turn into stories covered by news outlets and blogs alike.
 

Source

4 ways to make your social good campaign more effective

Posted in Tips on 31 July 2014
Last month, an anonymous donor used a Twitter account to encourage people to sit in the lobby of the cafeteria at M.D. Anderson Cancer Center and commit “random acts of kindness.” People showed up. They brought gifts for children, small cash donations and snapped pictures with the patients. Heartwarming, right?
 
It is no secret that social media has changed the way we help out causes. From crowdfunding websites such as Kickstarter to the viral videos of Upworthy that leave us with a lump in our throats, we are now more engaged and more connected with our communities, or at least it seems that way. We certainly are sharing more videos of police assisting Alzheimer’s patients and Pope Francis blessing a disabled woman. The Twitter account @HiddenCash gives away money in envelopes hidden around cities. 
 
There is something about “random acts of kindness” that is appealing. Something that makes us want to click that share button or perhaps start a Twitter account that enables us to hand out money to strangers. They makes people feel good. But doe they actually do anything? Shouldn’t we spend our time, if we actually cared as much as we say we do, planning a bit more? 
 
In the case of asking people to show up at M.D. Anderson on a whim, people actually had to be turned away because it could possibly put patients with compromised immune systems in danger. Random acts of kindness may make you feel good, but the power of social media can be used to create real change and make everyone feel good. All you have to do is be a bit more considered. 
 
1. Find out who needs help. 
 
Social media can be a great starting point to dig in to what organizations or causes need assistance. Many nonprofits and social organizations will ask for help or donations through Twitter and Facebook, and their websites should have areas with information about volunteering. The worst thing you can do is try to help an organization that, well, simply doesn’t need your specific type of help. Focus your attention elsewhere. Time is precious. 
 
2. Reach out to the organization you want to partner with. 
 
This seems like a no-brainer, but for some (see the M.D. Anderson example), it just isn’t. Many organizations will have restrictions on how you can help, some of them legal. For instance, you shouldn’t gather a group of people to show up at an elementary school unannounced to give away free school supplies. You would run into problems with laws meant to protect student information, and volunteers often require background checks. Look for a point of contact at the organization you want to help. Many of these groups need your help, but the help will be much more successful if there are open lines of communication. 
 
3. Ask the organization what its needs are. 
 
If might be great that you want to show up at 9 a.m. on a Tuesday to donate teddy bears for the children’s charity, but guess what? They are closed on Tuesdays and they just received a lifetime allotment of teddy bears from Toys R’ Us. Beggars can’t be choosers, but there are ways you can help more efficiently if you work with the organization collaboratively on what help best suits their needs. Approach the organization with an idea and your efforts will be 10 times more effective than going at it alone. 
 
4. Use social media to spread the word and gather volunteers. 
 
Once you have met with the organization, assessed their needs and developed a collaborative game plan, the real magic of social media can come into play. Social media, in many ways, has become the new community bulletin board. Using the proper channels to gather a group through your own personal network is how social media can becomes useful. You’ve got your plan, now assemble the troops and activate.
 
We realize that “random acts of kindness” have their place. They remind us of our humanity, inspire us and, on occasion, initiate change. But we shouldn’t rely on the, dare we say it, lazy, attitude of simply posting an inspiring link or tossing a few quarters in the donation jar at a gas station counter. 
 
It’s time to get working. It is time to seek out inspiration. And it is time to plan some acts of kindness. Only this time, those acts will be a little less random and a lot more powerful.
 

Source

Top Five Warning Signs That Tell You When to Redesign Your Site

Posted in Tips on 31 July 2014

Website technology is constantly evolving. That is because website redesign is a necessity especially for businesses whose brand, label, products, and services rely on online marketing and whose customers, leads and prospects are mostly online. The question to ask yourself while looking at your website is, does it need a virtual makeover?  Here are the top indicators:

Website Isn’t Parallel with Your Business

Ask yourself these questions:

  1. Does your website accurately reflect your brand?
  2. Have you ever changed your logo?
  3. Is your website still designed to accurately represent your current customers or clients and prospects?

If you answered NO to questions 1 and 3 and if you answered yes to question 2, then it’s high time for a redesign.

Unclear and Outdated Content

  1. Does your website offer high-quality, relevant content?
  2. Is your company’s mission, vision and objectives accurately represented by your website?
  3. Is your logo consistent with your brand?
  4. Does your website list comprehensive information on the services and products your company offers?
  5. Is your website still in Flash?

A NO for an answer for questions 1 through 4 and a YES for question 5 signifies your website needs a total makeover. Furthermore, if you find it difficult to update content or to add a new category or service,  that is another indication. Poor visibility, stagnant traffic, low conversions and decreased sales are results of having a website that is not beneficial to your customers, clients, and prospects. Flash-based websites mean poor customer service and almost zero customer satisfaction rate.

Having a website that’s easy to update is important to ensure it stays accurate and fresh. Try using a content management system (CMS) to keep your site current.

Overall, if you feel like your site is no longer consumer-focused, then now is the perfect time to for a re-design.

SE-phobic Website

  1. Is your website hidden from search results?
  2. Are you proud to give out your URL?
  3. Are users able to find you when searched online?
  4. How is your search engine rankings?

A YES for question 1 and NO for questions 2 and 3 indicate your site needs some re-designing. Call your SEO manager to work with your graphics artist, programmer, and webmaster to get workimg on imprroving your site. Creating your site with SEO in mind will also ensure that potential customers, future clients, and prospects can find you online.

Incompatible with Select or All Mobile Devices

  1. Does your website work on your phone, tablet, desktop, etc?
  2. Is your website responsive to any mobile device?
  3. Is your website mobile-optimized?

If you answered NO to all three questions, then it’s time to re-design your website. Why? Just do the math out of the following statistics:

A study by Google showed that 61 percent of people they surveyed will leave a website if the site doesn’t display well on their phones. According to Econsultancy, 62 percent of companies that designed a website with mobile in mind saw increased sales. So go ahead and work on a responsive re-design of your website. Did you know that you could be penalized for not having a mobile-friendly website?

Stuck in the Old Season

  1. Does your website feel and look old?
  2. Is your website obsolete in terms of layout, design, content and overall appeal?
  3. Do you have a complicated and messy site?

If you answered ‘Yes’ to all three questions then what are you waiting for?  Go ahead and plan out your site’s re-design now.

Website re-design will definitely mean more expenses and will require a whole lot of patience. But it will be worth it in the end. Who knows? A new website could be just what you need to bring luck and grow your business in the future.

Source

Source Codes Should be Handed Over: Russian Government

Posted in News on 31 July 2014

Apple and SAP Identified in Statement Suggesting Need for Disclosure

Source codes from Apple and SAP are being requested by the Russian government.
 
The suggestion those codes be handed over came from Communication Minister Nikolai Nikiforov who suggested the two companies hand over the information to prove they don’t have “undeclared capabilities” for spying on Russian agencies.
 
As Engadget speculated, Nikiforov has not said whether or not certain government institutions will continue using products from companies who will not provide codes. However, if that is the outcome it could mean Microsoft — known for its co-operation with the Russian government for more than a decade — could scoop up that business.
 
Russia’s communications ministry, The Globe and Mail Reported, issued a statement Tuesday implying the move could prevent spying. The worry of surveillance is linked to statements made last year by NSA whistleblower Edward Snowden.
 
The statement said Snowden’s “revelations in 2013 and U.S. intelligence services’ public statements about the strengthening of surveillance of Russia in 2014 have raised a serious question of trust in foreign software and hardware.”
 
Not handing over such codes, Nikiforov said, could indicate a company that is hiding something.
 
“Obviously, companies which disclose the source code of their programs are not hiding anything, but those who do not intend to establish cooperation with Russia on this issue may have undeclared capabilities in their products,” he said.
 
A source code is the main instruction controlling the functions of a software program. Companies are known to protect their source codes closely due to their value.
 
While neither company has issued comment on the statement or request, it comes just after Nikiforov met Apple general manager Peter Engrob Nielsen in Russia and SAP’s Russian managing director, Vyacheslav Orekhov last week.

 

Source

European Commission Expected to Launch Google Investigation

Posted in News on 31 July 2014

Concerns Over Company's Mobile Arm and Contract Requirements

Google may find itself in hot water as a new investigation is expected to be launched into its practices when it comes to its mobile arm.
 
A report by Reuters shows the European Commission in ready to launch an investigation about Android. Part of the investigation will include questionnaires to companies regarding any dealings they have had with Google and the use of software.
 
In the article, two sources “with direct knowledge” on the case are identified as the sources saying a new antitrust chief took over last year and European regulators are interested in determining if the Internet giant abuses the 80 per cent market share of the mobile operating system to promote a variety of services.
 
As CNet reported, Android software is free for companies to use but those looking to acquire the most up-to-date version must sign a contract. That contract stipulates the company must have a certain amount of Google services pre-installed.
 
This isn’t the first time Google and the commission have locked horns.
 
Earlier this year, the pair reached a settlement surrounding Google’s practices around surfacing search results in relation to the company’s own products. That settlement includes Google agreeing to display search results to all such services in the same manner, without a preference shown toward their own products and services.
 
That settlement, though, has been critiqued by rivals such as Yelp Inc. and Microsoft as being inadequate.
 
That investigation is expected to conclude soon, but, it appears, as that one wraps up another could be launched.

 

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