Marketing Coordinator

Posted in Jobs on 01 October 2014
About the Role
As the firm's Marketing Coordinator, you be reporting directly in to the CMO  and working alongside the Management team to develop and implement brand awareness strategies increasing customer engagement. You will be responsible for running campaigns, preparing quality marketing material, optimising the website, social media activity, managing PR, proof reading, and providing general support activities.
Key Responsibilities will include:
- Researching and identifying new promotional campaigns to maximise ROI
Booking in key campaigns 3 months ahead of schedule.
Coordinating the production of high quality marketing material for each campaign,
Updating the association campaign schedule on a weekly basis
Updating all relevant actions on the Implementation plan on a weekly basis
Manage key marketing projects
Attend key campaign meetings with clients and record actions.
Commence a quality social media campaign, coordinating a new Facebook page, blog, LinkedIn page and targeted online campaigns.
Proof read marketing material and coordinate approval.
Project management of PR activity.
About You
To be successful in this role, you will ideally have:
18+ months Marketing Experience (Financial Services/Insurance background preferable) 
Qualifications in Marketing, Communication or Other Related Disciplines
Excellent Written and Verbal Communication Skills
Strong Attention to Detail


Function and Event Coordinator

Posted in Jobs on 01 October 2014
The Royal Yacht Club of Tasmania is seeking an industry professional to join our team as a full time employee.
To be successful in this role, you will have:
- Outstanding organisational and time management skills
The ability to multi-task and work in a fast-paced environment.
Strength in marketing and successful selling.
A high level of attention to detail
An understanding of Banquet Event Orders and invoicing.
Manual handling capacity
Administrative experience with an eye for detail and proficiency with Microsoft Office suite of programs. A passion for customer service
An innovative, enthusiastic team player approach, whist also able to work autonomously and with initiative
Demonstrable ability to communicate clearly and effectively to all levels
Available over a 7 day roster (including days, nights and weekends when required)
A current RSA certificate


Communications Coordinator

Posted in Jobs on 01 October 2014

Company: Kimberly-Clark

Location: Milsons Point

The Role
Reporting to the Corporate Communications Manager, this is a highly varied and busy role supporting the Corporate Affairs and Sustainability Team of four. Assist with integrated corporate communications both internally and externally and handle the general day to day admin of the department.
Managing many of the internal communications, you will work across the businesses and liaise with a diverse workforce within the head office, mills, distribution centres and sales offices across Australia and New Zealand.
This role is ideal for an enthusiastic and proactive person, who has excellent written and verbal communication skills. It would suit a person with approximately one to two years' work experience or an exceptional communications graduate seeking to further develop their communications skills in a market leading FMCG organisation, whilst gaining some exposure to the Sustainability and Corporate Social Responsibility (CSR) area.
- Act as an internal company news writer, sourcing, drafting and editing internal news stories and uploading them to K-Cs communication platforms.
Manage the communications calendar to ensure timely communications of company-wide news.
Post and monitor on a daily basis, brand and corporate Facebook sites, and have a good understanding of social media nd digital communications platforms
Support external PR activities, including writing media releases.
Monitor and collate media clippings and be across the news agenda, understanding how current affairs might affect or apply to Kimberly-Clark and its brands
Maintain the media contacts database and seek to expand your own contact base
Analyse and report on the communications monthly metrics and PR value.
Assist the Sustainability and CSR Advisor in communicating sustainability and community activities and initiatives
Supporting the team in organising both internal and external media events
Skills & Experience
Degree in Communications or Journalism.
A flair for writing and tailoring communications to a variety of audiences.
Strong planning/organisation and computer skills, ideally with experience using Content Management Systems such as Sharepoint and/or Umbracco.
Attention to detail and the ability to juggle a number of tasks and meet deadlines.
Proven experience within professional communications, with an understanding of the behaviour of brands.
An ability to build, healthy working relationships that include trust and influence


Project Coordinator

Posted in Jobs on 01 October 2014
Melbourne IT helps organizations of all sizes to successfully do business online. Our complete portfolio of Internet-based technology services drives business effectiveness and profitability for more than 350,000 customers around the world. The breadth of our offering extends from helping small businesses build an online presence through to managing the complex technology environments of large enterprises and governments - including Internet domain name services, critical web hosting, online brand protection and promotion, video content delivery, managed IT services and more.
We strive to be the best and to achieve this, we recruit the best.
An exceptional opportunity has arisen for Integration Project Coordinator. In this role, you will work in conjunction with the Integration Program Manager to manage and track projects across the MLB Group Integration.
This role supports and influences stakeholders to follow project management practices and workflows, and manages reporting and co-ordination of resources for Integration projects and across the broader program as required. The role will also involve business analysis and preparation of specifications for change to business systems, as well as participating in workshops and meetings in order to facilitate outcomes that projects within the Integration Program as required.
As part of a pivotal role within the Integration Team, it is essential that the Project Co-ordinator demonstrates a commitment to teamwork and the maintenance of a collaborative and supportive work environment, while supporting program deadlines. 
- Candidates for this position would typically have:
Proven working experience in project management / coordination role in a busy and fast paced environment
Solid understanding of Business Analysis principals
Proven working knowledge and experience with MS Project, Visio and Excel
Excellent communication skills
Demonstrated ability to prioritise tasks and meet deadlines
Business or equivalent relevant undergraduate degree, certification around project management technology and/or methodology, and/or entry to membership at the Australian Institute of Project Management will be highly regarded
If you:
Love web related technologies,
Bring enthusiasm and passion to your projects,
Pride yourself in delivering high quality and can effectively manage multiple projects and competing priorities,
Are proactive, good communicator and team player, who can form strong working relationships with project stakeholders,
Enjoy working in a start-up feel like culture and agile working environment
We would love to hear from you!


Digital Marketing Assistant

Posted in Jobs on 01 October 2014
Macquaire University
Location: North Ryde, NSW 2113
To be considered for this position, applicants must respond to the selection criteria below and attach as a separate document in the application process.
Essential Selection Criteria:
- Demonstrated experience producing layout/design of print and digital communications from conception to delivery.
Demonstrated experience using web technologies (social media platforms, content management systems, web analytics, campaign monitoring/reporting tools & email marketing services etc.) to coordinate the creation, distribution and tracking of communications activity.
Strong interpersonal and customer service skills.
Desirable Selection Criteria:
Proficiency in HTML and Word Press or similar web-based applications.
Proficiency in Photoshop, InDesign, Illustrator or similar applications.
Experience in graphic design.
Experience managing Social media (Facebook, Twitter, Weibo etc.) profiles.
Experience managing digital campaigns (Paid Social, SEM, eDM, Display etc.).


The Little Black Book of Corporate Event Planning

Posted in Tips on 01 October 2014
They say you can never be too organized. Warning – if you’re anything but too organized corporate event planning, or any other type of event planning may not be your cup of tea. 
As an event planner for over ten years, I’ve found the most successful way for staying organized when planning a corporate event is to come prepared with what I deem the holy grail of the events world – a corporate event survival guide.
A complete checklist and how-to guide for anyone preparing to plan a full-blown corporate event. 
Making Lists, Checking them Twice
Creating a corporate event survival guide may not be entirely useful for all planners, but should be designed to provide inspiration and guidance on your event journey. As you start to weave together your own survival guide, create lists that fall under the five design principles of a corporate event. 
“It’s All in the Details”
The Elements – The elements consist of all the pieces that make up your event. What are your event goals and objectives? Set firm dates, coordinate with stakeholders, determine a budget, negotiate proposals for venues and hotels, and confirm an event agenda. Checklists for the elements will be extremely lengthy if well organized.
“Stand Out from the Pack”
The Essentials – The essentials are the must-haves for your corporate event. Events with a well-rounded promotional and marketing strategy stand out from the pack – create a social buzz early on and keep the hype afloat at the show and post-show. Here is where successful meeting planners check off boxes on their lists that contain strategic-level concepts – inform the PR team about speaking engagements or meetings, discuss outbound emails to promote the event, what online promotion will take place and what is the timeframe for each due date? These are only a few areas to cover when running down the essentials lists. 
“We Don’t Remember Days, We Remember Moments”
The Aura – The aura consists of the venue, location, mood and style of your event. Attendees pay attention to every single aspect of events, believe it or not, so when planners take the time to improve on the energy created at events, it doesn’t go unnoticed.
The best events I have been to were planned numerous months, and sometimes even years in advance. They had themes that were creative, unique, and intertwined throughout the event and told a story from the day I received the save the date email, to the decor onsite, to the programs and agenda, to the website, how the staff greeted everyone and answered questions, to post-show follow-up. There are checklists involved in every step of the event aura. 
“Creative Thinking Inspires Ideas. Ideas Inspire Change”
Innovation – Research and develop a customized event experience. If the aura of the event is planned, and all of the other design principles have been checked off by now, then it’s time to move onto creating the real event experience. What story is being told at the event? What do you want attendees to capture and walk away with?
Make lists of potential ideas and make sure they are incorporated into the keynote, as well as other sessions throughout the event. It’s important the aura of the event mixes with what your key takeaways are. 
“Stick to the Plan”
Take Action – With the entire event vision in mind, execute with detailed precision and timing. Once all of your lists are made, start by taking action section by section.
Every area will have high priority tactics that will need attention over others to ensure a well planned and successful event takes place. 
In Conclusion
It really is better to be too organized when planning an event. After everything has been checked off your list from top to bottom, go back and review every item a double and triple time. Something will fall through the cracks, or you may think of an exciting, new element to add a nice touch to your story!
No matter what, smile, relax, stick to your lists, and remember to breathe!


Six trends that will drive big events in 2014-2015

Posted in Tips on 01 October 2014
1) The introduction and use of mobile solutions (mobile-enabled sites, apps, etc.)
More and more, mobile is becoming a part of the primary screen experience for attendees. It is used increasingly for information management, registration, attendee communication and engagement.
2) The demand for integrated technology solutions
Clients are asking for more highly and tightly integrated solutions. They want a single data source/center platform for all their technology pieces to interact together. The fragmentation of individual technologies is less and less appealing.
Single sign-on and single-source data management and reporting for true event and cross-event intelligence is highly desirable.
Also, the demand for design and functionality to be fully integrated is on the rise. No longer can the registration pages and other technology solutions be ugly. They need to more seamlessly match the entire event brand.
3) The increased use of structured social media
Simply, events still are moving toward the integration of social in a more structured and formalized manner, providing event-specific versions of even the most common of social platforms through mobile and web widgets, gamification and other engagement strategies.
This also includes trends like the growth of second-screen experiences.
4) More personalization
There is a trend to personal social integration. Events that are very personal in nature are looking to provide personal experiences and personal “assets” to attendees in the midst of very social settings.
The use of social tech tools such as digital displays, graffiti walls, photo booths (check out, and other cool tech tools are being used to allow individuals to stand out and have personal experiences in a very social, public-type event. Companies are trying to create memorable, personal moments utilizing the social, tech and physical aspects in one.
5) The emergence of new, disposable tech
One of the coolest things we are starting to see at events is the use of what you can call “disposable tech.”
For instance, some special events are using cheap, limited or single-use tech to create a cool moment or experience. This includes numerous new wristband options and LED lights that drop and float (spinning like helicopters) into crowds, etc.
We will continue to see "small tech" being used in creative ways to enhance events--especially special and social events.
6) The emphasis on the event as part of the conversation
You see more and more companies using special, sometimes invite-only, intimate and less formal events as a way to engage with customers on a local level--taking the events to the attendee's specific regions.
We think this will be a greater trend: You see Amazon Web Services doing events such as their pop-up Loft, and Salesforce doing smaller event tours.
These are not normally replacing larger events, but helping to engage customers and attendees more continually in a type of year-round conversation.


Your Essential Survival Guide to IMEX America

Posted in Tips on 01 October 2014
Before You Go
Tradeshows can be very tiring for your physical and mental equilibrium. It is extremely important to come prepared with:
- The right attire. Formal business clothing is a must but make sure it is comfortable enough to walk for miles. The focus is on shoes. Don’t let your shoes destroy your feet, you need them healthy for several days.
- Bring all the tech that you need. I always bring with me an external phone charger, phone cord, laptop charging cable, adapter (if you are travelling from abroad). Also a good idea to bring your purchased movies or ebooks with you as it is inevitable to spend some lone time while travelling to such big events.
- Remember all your docs. Bring with you your hotel reservation, transportation information and ID. Also remember your business docs, those include contracts, brochures, forms (although I would expect you to have an online version – it’s 2014 after all).
While you will need only your email to print your badge, it is a good idea to bring your confirmation email – handy at registration.
- Inform Your Customers. Let your customers know that you will be at IMEX America, this is valid whether you are an exhibitor or an attendee. Put a badge on your site or add a signature to your email.
- Book Meetings. Do not leave meeting scheduling to the last minute. It would be such a shame to miss that vital appointment if you did not plan for it. The official IMEX app comes handy for scheduling, but more on this later.
Keep Yourself Hydrated and Eat Healthy
We all have different objectives when it gets to attending events. Whatever your objective, you have to make sure to be hydrated and eat healthily during the whole show. Pay special focus and attention during the day as it can be very easy to indulge in a few drinks at night.
Some tips include:
- Always keep a bottle of water with you. Even better if you have a refillable water bottle, there are water fountains in the restrooms you can use to refill. Beware that booth lighting can make you feel really hot. Vegas also happens to be in the desert which makes hydration a red alert.
- Eat healthy. You can find the world’s best restaurants in Vegas. You can also find some stupendous junk food. The saying in medio stat virtus could not be more true on this occasion. You have to be smart to find good food at IMEX America. There is a food court in the Venetian, a little further away, but with more healthy options. Do not over indulge in canapés!
- Easy on the coffee!!!. It’s very easy to rely on coffee to make it until the end of the show. Demanding networking and parties scream for coffee the morning after. Just make sure you pace yourself if you don’t want to look like Flipper the dolphin at 5pm. I always recommend a good espresso and Espressamente. Illy is a good place to get your fix. Alternatively the Italia booth always offers some great coffee (of course), make sure to visit them.
Avoiding Crowds
There are a lot of people that love IMEX America like you do. The thing is that Vegas is not only popular for IMEX America, there is a whole crowd of gamblers, newly-weds and party goers you have to deal with.
A major tip few are aware of is that you can walk to the show floor via the second level of the Venetian. While it may be confusing at first, it is much quicker during show days. You can check the Venetian official map here.
Download the Official IMEX App
Event Apps have become a standard requirement for events this size. The IMEX event app is an essential of your 2014 visit.
Hosted buyers can check their appointments or consult their accommodation and travel information. Exhibitors can also check their staff calendars and view or edit appointments accordingly.
If education is one of your objectives, the app is the essential companion to show you what’s on, speakers’ profiles and session locations.
The biggest decider on downloading the app for me is usually the interactive map. You want to know ‘where is what’ without wasting any paper. Also cool to follow tweets and update social networks from the app.
Not sure about you but I can already feel my feet hurting while overstimulated by the lights and buzz.
It’s a great routine to take a break between appointments and stand visits. Go outside, even for a few minutes, see some daylight. It’s easy to forget to walk through the Palazzo or Venetian, take your mind off the show. That will help you to regain focus and tackle the show again. Breathe….
If you have access to lounges, this is a good time to visit them.
Fix Your Event
We all love education and great speakers, but what about you and your event? One of the greatest new features of IMEX America is the Meet the Experts Clinic. These are 20 minute one-to-one sessions with an industry expert that will be ready to answer all your questions.
Let me tell you that this is quite cool. You are getting targeted advice for your event or business on topics such as social media, leadership, career development, marketing, communications and business development.
But there’s a twist. I will be on the show floor for 2 hours helping you with social media and content marketing. It does not happen often that I do one-to-one consulting as I chose the one-to-many option with the blog. Therefore do not miss the opportunity. You can book your (free) session here.
Ask the IMEX Team
If you plan events for #eventprofs, you have to be super nice and helpful. This is exactly what the IMEX team is. You can reach out to any of them if you have any questions about the show.
Also don’t miss the IMEX Social Team in their red T-shirts. They will help you with connecting online with the show, whether it is your first or 10000th tweet. And don’t forget to use the show’s hashtag: #IMEX14
Network Like an Insider
Business and Networking are the recurring reasons why we attend trade shows. I want you to be a networking ninja at IMEX America this year. So make sure you have a clear networking strategy before leaving.
Who are you trying to meet? Where do they hangout? What key parties should you attend?
I know that all the cool peeps in event technology are going to be at Fresh Dinner, happening in the super cool and high tech Downtown Vegas. What is the dinner/event you are NOT going to miss?
In Conclusion
IMEX America is a great show but can be overwhelming for the first-time as well as the seasoned attendee. This guide is your fast pass to access all the goodness IMEX America has to offer, while keeping yourself focused, fit and healthy.


eBay, PayPal Set to Go Solo

Posted in News on 01 October 2014
Breaking up is hard to do, but it appears it may not be too difficult for eBay and PayPal.
In a little less than a year, the two firms will split to become independent, publicly-traded companies. It’s a plan, eBay stated in a press release, approved by its board of directors in a bid to position both entities “to capitalize on their respective growth opportunities in the rapidly changing global commerce and payments landscape, and is the best path for creating sustainable shareholder value.”
Those changing landscapes seem to be the main impetus behind the split. With Apple’s recent payment system being announced and online payment systems changing, the future of PayPal remains murky, at best.
Distancing itself from PayPal could strengthen eBay and may mean an interesting rethinking of what PayPal is in the future.
However, eBay’s president and chief executive officer, John Donahoe, said both are in “leading global positions” and will continue to be major players in the Internet commerce world.
“For more than a decade eBay and PayPal have mutually benefited from being part of one company, creating substantial shareholder value,” he said. “However, a thorough strategic review with our board shows that keeping eBay and PayPal together beyond 2015 clearly becomes less advantageous to each business strategically and competitively. The industry landscape is changing, and each business faces different competitive opportunities and challenges.”
The shake-up means there will be some new names and faces associated with each business, The Verge reported.
eBay’s current marketplaces chief, Devin Wenig, will be named the new eBay Inc. chief executive officer when the restructuring is completed while American Express executive Dan Schulman has been recruited to helm the new PayPal.


Oracle Unveils New Protective, Cloud Products

Posted in News on 01 October 2014
The loss of data is being, well, lost thanks to the general availability of Oracle’s Zero Data Loss Recovery Appliance.
The company’s executive chairman and chief technology officer, Larry Ellison, announced Monday Oracle is rolling out the world’s first and only engineered system designed specifically for Oracle Database protection.
“This massively scalable appliance delivers unparalleled data protection, efficiency, and scalability,” a company press release stated.
The announcement means businesses that generally lose all data created since their last backup will no longer have to worry about the information disappearing. It not only reduces the impact of back-ups on production servers and networks but also avoids the cost and complexity of disparate back-up systems.
On the same day, Ellison unveiled his company’s decision to expand on its cloud portfolio, an area it has aimed to improve over the past few years.
Oracle introduced six new Oracle Cloud Platform services to help customers and partners develop and deploy new applications, extend and personalize Oracle SaaS applications, and migrate existing on-premises applications to Oracle Cloud.
“We had no choice. We had to deliver SaaS, PaaS and Infrastructure-as-a-Service together because of a promise we made to our customers 30 years ago,” Ellison told ZDNet.
Ellison said while Oracle has the largest portfolio in the industry thanks to in-house development and acquisitions, competition is fierce and the company is duking it out with
“ is very good at helping you keep track of opportunities,” Ellison was quoted as saying.
However, he added, Oracle’s service and marketing clouds help engineer sales campaigns and provide databases needed by sales people to create and pursue new opportunities.



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