News

PHP Developer - Junior to Intermediate

Posted in Jobs on 24 July 2014

Company: Newbook, Australia

Seeking a candidate that has:

- Some experience with PHP programming either through University, other studies, work experience or projects
- A good understanding of front-end technologies CSS, HTML, Java
- Experience developing mobile apps would be highly regarded
- Experience in server management would also be ideal although not essential.
 
You will also need excellent customer service and communication skills to train and support clients over the phone and to obtain feedback for future updates, good written skills for documentation and correspondence, and a current driver's licence to visit workplaces if required.
 
 

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Junior Test Analyst/ Engineer

Posted in Jobs on 24 July 2014
Location: Australia - Gold Coast 
 
Suit Junior Developer or new Graduate, Evolve an engineering career from Testing into Development across both web & mobile platforms on a global scale
 
- Get involved in a broad Technology stack (Java, IOS, Android, Javascript, AWS)
- It more about attitude and passion for technology
- Progressive start-up making waves globally
 
Keen to get into a progressive Web/Mobile Engineering environment, my client have that Silicon Valley type start-up culture, so informal, flexible, high-energy, high-throughput. Leading start-up here on the coast with approx 20 in the engineering team to learn from and evolve your career.
 
Seeking a highly talented all rounder, either a new graduate or junior developer that loves the idea of working with various technologies at both front & back end and is open to learn from the ground up in the Testing environment as you rise towards a development career. The ideal cultural profile is that you're communicative, energetic, and have a passion for continuously learning and improving what you build to reflect that evolution.
 
Technically, seeking
· University degree in Computer Science, Software Engineering or related field
· Core development skills in Java
· Interest is mobile development in Android or Objective C
· Either SQL, MYSQL, or NOSQL exposure
· Javascipt and perhaps playing around with various scripting languages
· Interest in Testing, DevOps, Agile Methods & Practices
 
 

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Events Coordinator - Entertainment

Posted in Jobs on 24 July 2014
Primary Location: Perth
Position Status: Full Time
 
Reporting to the Director of Entertainment and Events, you will be responsible for the administration, implementation and coordination of the yearly events and activations calendar.
 
You will be designated a portfolio of events in a variety of business units ranging from Gaming, Hotels, Food & Beverage and Support Services. Working in conjunction with these business units, you will develop and execute these events in order to meet the objectives of the business.
 
As well as internal stakeholders you will also work with key external contractors in order to secure talent for in-house entertainment at various events. You will ensure timely and accurate reporting is provided as well as perform event debrief analysis and ensure you are working within the event budget.
 
To be successful for this role you will be required to demonstrate the following: 
- Minimum of 2 years experience in a similar event coordination role
- Strong administrative skills with working knowledge of Microsoft Office
- Strong customer service focus
- Demonstrable experience working in teams and independently to deliver business outcomes
- Ability to use initiative with highly developed organisational and time management skills
- Exceptional interpersonal and communication skills, both verbal and written
- Qualifications in Event Management or Marketing is desirable
 
 

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SEO Specialist

Posted in Jobs on 24 July 2014
Location: Perth
 
Candidates with previous experience working in a busy digital design and development environment need apply (agency experience is preferred).
 
Ideal skills include:
- Minimum 2 years previous commercial experience in a similar role
- Proven experience in web design including layouts, grids and responsive design, CSS, HTML and JavaScript
- Previous experience working on SEO/SEM projects, designing Online/Web/ Email Marketing Campaigns
- Experience using common CMS packages such as Joomla/Wordpress/Kentico/Drupal
- Strong user experience/interaction design (UX/UI) understanding
- Knowledge of search engine optimization techniques
- Previous experience using Moz, Raven, or Keyword Spy 
- Previous skills and a creative flair working with Adobe Photoshop also preferred (A display portfolio will further enhance your credentials)
- Clear communication skills plus a warm and friendly personality
 
 

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SEO Specialist

Posted in Jobs on 24 July 2014
Location: Perth
 
Candidates with previous experience working in a busy digital design and development environment need apply (agency experience is preferred).
 
Ideal skills include:
- Minimum 2 years previous commercial experience in a similar role
- Proven experience in web design including layouts, grids and responsive design, CSS, HTML and JavaScript
- Previous experience working on SEO/SEM projects, designing Online/Web/ Email Marketing Campaigns
- Experience using common CMS packages such as Joomla/Wordpress/Kentico/Drupal
- Strong user experience/interaction design (UX/UI) understanding
- Knowledge of search engine optimization techniques
- Previous experience using Moz, Raven, or Keyword Spy 
- Previous skills and a creative flair working with Adobe Photoshop also preferred (A display portfolio will further enhance your credentials)
- Clear communication skills plus a warm and friendly personality
 
 

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Marketing Coordinator

Posted in Jobs on 24 July 2014
The Opportunity
Trippas White Group is focused on delivering an exceptional experience and therefore we need an outstanding marketing coordinator to join the head office sales & marketing team. Reporting to the general manager of sales & marketing, this person will be responsible for supporting the growth of the company through the coordination and execution of integrated sales & marketing campaigns, with a particular focus on digital marketing. The role primarily supports the activities of the marketing & communications manager, corporate sales manager, and venue business development managers.
 
As a marketing coordinator we would expect you to have the following;
- Strong communication and copy-writing skills
- Strong digital marketing experience including ability to manage eDM campaigns, social media sites, blogs and databases
- Understanding of website and SEO strategy 
- Enthusiasm for coordinating high-end events and trade shows
- Strong client and customer liaison skills
- Sales support/coordination experience, eg. managing sales enquiries
- General reporting skills to support sales & marketing activities, eg. media monitoring and sales reports
- Be motivated, creative and innovative with the ability to think outside the box when approaching new ideas and operations
- Qualification in marketing/communications preferred
- A minimum of two years’ experience in a similar role – previous experience in PR or event coordination is advantageous.
 
 

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How to differentiate goals, objectives, strategies and tactics

Posted in Tips on 24 July 2014
Goal: A goal is simply what you'd like to accomplish. Here's an example of a goal for a plan to market a new brand of pickles: "Make XYZ pickles the preferred gourmet spicy pickle at specialty stores in the United States." This goal is barely attainable, and that's the point. The goal really doesn't ever change. It will be the same whether the pickles are in last place, or first place. It's the carrot you're dangling in front of your team. 
 
Objectives: These should be measurable. I know it's scary, but they most likely contain numbers. Here's an objective for our pickle company plan: "Sell 20 percent more spicy pickles than last year." It's simple and measurable. Sales this year are 100,000. We want sales to be 120,000. 
 
Another good way to know an objective? Each objective will start with an verb. Here are some good ones: "Increase," "deliver," "sell," "obtain," "find," "decrease," "speed up," "entice," "implement." Start an objective with one of these words, and then use numbers to make it measurable. 
 
Strategies: These are probably the hardest to understand and the hardest to write. This is why - so many times - I see people confusing goals, objectives and strategies. Strategies are WHY you are doing something. Here's a strategy for the pickle plan. "Collaborate with food bloggers and editors to provide information about XYZ spicy pickles and how they can compliment any picnic menu. The food bloggers and editors will lend third-party credibility and endorsement to the pickles" Then, the strategy needs to be carried out. Then, and only then...do we get tactical. 
 
Tactics are the things you'll do to accomplish the goal, meet the objective and fulfill the strategy. Here are the tactics for the strategy we just mentioned for XYZ pickles: 
 
• Make lists of food bloggers and media who cover food 
• Contact media and bloggers with a compelling pitch and value proposition 
• Send a free product sample and recipe cards 
• Compile results of campaign and report to client
 
See? It's not as hard as it looks, it just takes practice. Remember the acronym "GOST" when writing a PR plan. It will get you where you need to go.
 
 

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14 website pitfalls and how to fix them

Posted in Tips on 24 July 2014
Most websites are not performing well, according to the experts at Marketing Grader. 
 
Their analysis shows that 72 percent of corporate websites receive a failing grade of 59 or lower (out of a possible score of 100). Is your company’s website among the vast majority that don’t make the cut? 
 
If it is, here are 14 common website pitfalls and how to fix those problems. 
 
1. Trying to be everything to everyone 
 
Your company does something specific and does it well. Tell that story. Speak directly to your target audience and forget the rest. 
 
2. Trying to do too much 
 
Segment your content, and let people select which “track” of information they’d like to follow based on which audience group they fall under, where they are in the purchase process, and so forth.
 
3. Cluttered design 
 
Simplify your website, so visitors can get the information they need and move on to the next step. 
 
4. The wrong content 
 
Publish valuable content that interests your clients, and do it often. Provide good resources for your visitors. 
 
5. Old content 
 
Update your content to show you’re an industry leader, and do it often. Fresh content matters to search engines. Use blog posts to keep content fresh without rewriting your evergreen content every week. Eighty-two percent of marketers who blog on a daily basis acquired customers using their blogs; 57 percent of marketers acquired customers by blogging monthly, in case your schedule doesn't allow for daily posts.
 
6. Talking like a corporate robot 
 
Forget the industry jargon. Write as if you were talking to a customer face to face. 
 
7. Too many cutesy, catchy words 
 
Speak clearly, and answer what the client is really asking: “What can you do for me?” 
 
8. Ignoring mobile 
 
About 55 percent of purchase-related conversions occur within one hour of initial mobile search. On top of that, 62 percent of companies that designed a website specifically for mobile increased sales.
 
9. Annoying your visitors 
 
Don’t interrupt people with an overload of pop-ups and ads. Rather than improve the experience, it simply distracts.
 
10. Hiding from search engines 
 
If search engines can’t find the site, potential customers can’t either. Here's a quick checklist of things to make sure your site has:
Target 10 keywords
Title tag
Meta description
Alt tag
Body text
11. Writing just for search engines
 
Search engines favor enticing content written for real people. Is the content is useful and worthy of sharing? Add social media buttons on the site to make it easy for people to share it. 
 
12. Leaving out clear calls to action 
 
Think about where the visitor is in the purchase process when they’re looking at a particular page. Provide a couple call-to-action buttons on a page. For example, one to “buy now” and another to “learn more” before purchasing. 
 
13. Not setting goals for the site 
 
What is the goal at the end of the day? More sales? More leads? Create specific goals for your website that support your overall business strategy. 
 
14. Lack of measurement 
 
What’s working? What’s not, and how should it change? If you don’t know the benchmarks, the you don’t know when something abnormal (good or bad) is happening. This crucial information is needed to make solid business decisions based on numbers, not a hunch.
 
 

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4 power tips for creating hot content

Posted in Tips on 24 July 2014
Establishing your brand on digital channels requires the right kind of content. 
 
What’s the right kind of content? That depends on your audience. 
 
Content can be a mixture of product and safety announcements, informational posts and articles, news and trend alerts and funny anecdotes. While there are a lot of great things you can do on a branded blog here are a few things you can do outside of blogging.
 
1. Get picture happy. According to Wishpond, posts with visuals get 94 percent more engagement (and page visits) than those without. If there’s a way you can deliver your message with a picture, use it. Some brands even turn to Instagram and Flickr to show off their products (look at Chobani and its use of recipes) or their company culture (Curalate and Pinterest give a peek into what it’s like in the office.) 
 
Power Tip: Use a tool like GIMP or Canva to create custom social media images, such as Facebook and Twitter covers or picture quotes. Those tools enable you to brand images as your own while providing a visually striking post to your fans and followers, and doesn’t require a professional designer’s expertise. Just remember to use your own images, pay for stock images, or find royalty-free images to avoid copyright issues. 
 
2. Become a newsreader’s best friend. Shared content doesn’t have to be all about you or what you write. In fact, the social media rule of thumb is to post 80 percent content of non-branded articles, pictures, and posts, and only 20 percent your own content. Add your own insights to shared articles for even more value. 
 
Power Tip: Having a digital presence enables your company to become a publisher, not just waiting for others to pick up your content. However, that doesn’t mean you have to be another New York Times. Focus on news, trends, helpful information, and jokes that your customers are interested in. You’ll be known not only for your products and services, but also for the information you share. 
 
3. Flip it and Pin it. If your company aligns with the audiences on Pinterest or Flipboard, create a presence. Pinterest has more than 20 million active users and Flipboard has nearly 4 million active monthly users on its app. Studies have shown nearly half of all U.S. online consumers buying something based off a Pinterest recommendation, with Pinterest generating up to four times the revenue per click that Twitter can. 
 
Power tip: Get creative with your boards and magazines with themes and titles. Boards with catchy titles and great pictures, or magazines that are funny and engaging as well as informative will gain a much bigger following. It’s also a great way to subtly advertise your offerings and share blog posts, brand videos, or press releases. 
 
4. Tap into your community. Your customers digitally share content and opinions on a regular basis. Asking them to share it with you can be as simple as asking a question. While you should be asking all customers you see in person to follow your company online, you can also ask them to review their experience, join a discussion or share a picture you can then feature on your profiles or site. 
 
Power Tip: Contests are a great way to get excitement behind audience sharing, and awards can be small (a $5 gift card) to large (an iPad, trip, or large money prize). Not only will your company gain exposure through the sharing of contest submissions, but you can use those submissions later to showcase your fans and customers. 
 
 

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Yahoo! Voices Closing: Could We Be Approaching the End of User-Generated Content?

Posted in News on 24 July 2014
On July 2, Yahoo! – one of the largest Internet corporations in the world – announced a round of product changes and cuts in an effort to refine their focus for moving forward in the future. One of the biggest surprises? The announcement that Yahoo! Voices and the Yahoo! Contributor Network would be shut down, effective 11:38 p.m., July 31 and an undisclosed date in August, respectively.
For many individuals, the implications of this announcement go far beyond a simple product change; could this signal the beginning of the end of user-generated content?
 
A Brief Look at Yahoo Voices
 
Yahoo! Voices is the current home of millions of user-generated articles generated by members of the Yahoo! Contributor Network.
The network was introduced in December of 2011 as the replacement for Associated Content. It was designed to serve as the official digital library of Yahoo!. According to the corporation, Yahoo! Voices encompassed “the best content we’ve published over the years,” and was designed to grow with new articles, videos and slideshows submitted by contributors.
 
Yes, it grew. From its start, the network published 10,000 articles per week, a figure which rapidly grew along with the contributor network. Contributors could register on the contributor network and produce content – for free or by assignment starting around $1.50 per piece – which was then published on Yahoo! Voices.
 
The Benefits to Yahoo!
 
Yahoo! Voices offered more than an open publishing source for writers and contributors looking to increase their portfolios. Like the majority of large web search corporations, Yahoo!’s true profits stem from advertisers.
 
This meant that Yahoo! was able to produce content on a massive scale – through low-paying assignments and contributors willing to write for free – while drawing advertisers interested in the specific subjects being written about. Yahoo! Voices quickly became a multi-million dollar revenue source for the company.
 
It was – until this announcement – a draw for both contributors and the network, a win-win.
 
A Shutdown? Why?
 
With the announcement that both the Yahoo! Contributor Network and Yahoo! Voices would be shut down came the notice that all content published through it would be removed from the web except for some of the “work for hire” content that the service generated. On the surface, it seems like a drastic move. What fueled it? Why?
 
It all comes down to search engines and the algorithms that they use to search the web and to generate results and rankings. The initial switch from Associated Content to Yahoo! Voices came around the same time that Google’s Panda algorithm was released in 2011. It was designed to target “content farms” that produced content on a massive scale without quality checks and assurance. When this algorithm came out, the amount of content started to matter less than the quality of content. The move from Associated Content was accompanied by the deletion of 75,000 articles. Sounds awfully familiar.
 
The familiarity likely means that the latest announcement, the closure of Yahoo! Voices is likely fueled by a similar algorithm change. While Google updates its search algorithms an estimated 400 times per year, the latest release to cause a major stir was Panda 4.0, released on May 20 of this year.
 
The algorithm is designed to help boost quality content sites while lowering the rankings of low-quality content sites. Lower rankings means less advertising revenue and lower quality scores across the board. It’s likely that the open-content sourcing of Yahoo! Voices allowed for the mass production of content deemed low quality by the algorithm. The network had come under fire in this area previously.
 
Does This Signal the End of User-Generated Content?
 
The real answer to this question has yet to be seen, and honestly, it could go either way. To find an answer, it’s important to step back and to look closely into all of the details mentioned previously. To sum it up:
 
- Algorithms that track content quality – rewarding high-quality and punishing low-quality will continue to evolve over time.
- Companies will continue to look for ways to drive advertising revenues.
- Contributors will consistently be in need of locations to publish content.
 
When these three facts are combined, the most probable answer to whether user-generated content is set to fail becomes clearer: the content will continue, but the quality must improve.
 
A company can depend on user-generated content; in fact, content from a variety of authors provides a sense of relevancy that can be hard to match. However, when quantity becomes more of a focus than quality, the network will start to fail. It seems as though that is the case with Yahoo! Voices.
 
To improve quality, and the potential for success with user-generated content, it’s important to consider the following factors and to put these safeguards in place:
 
- What is the driving factor? Is it the quantity of articles? If so, the effort will fail.
- Are the writers pre-qualified to write? Are articles checked prior to publishing? Fact checking, proper source citation and plagiarism checks must be in place to be sure the content helps search engine rankings rather than hurts them.
- Are the writers well-compensated for their work? When writers receive compensation based on the quality of their work, they are likely to be more experienced and to produce higher-quality content.
- Is the content that is produced valuable? If it’s designed to increase site activity or just to sell, it’s less likely to be seen as valuable by search algorithms. If, however, the content is produced to provide valuable, well-researched information that is beneficial to readers, its potential for success is much higher.
 
User-generated content is not coming to an end, however, the methodology and reasoning behind its creation must evolve to move into the future and to work with search algorithms as opposed to against them. The shutdown of Yahoo! Voices is a clear signal of this much-needed change.
 
 

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